PR Channels of Corporate Social Responsibility

In London

£ 528 VAT exempt

*Indicative price

Original amount in USD:

$ 680

Description

  • Typology

    Training

  • Level

    Intermediate

  • Location

    London

  • Duration

    1 Day

  • Start

    Different dates available

Description

The course provides participants with a clear overview of the key concepts involved in managing and developing organizational communications and reputation through Corporate Social Responsibility concepts. A central focus of the course is how PR is evolving into a more business-led, holistic approach best termed “reputation management”. Emphasis is placed on how organizational, brand and managerial communications can be developed so that a consistent, values-based approach is achieved, which can be aligned with brand strategy.

Facilities

Location

Starts

London
See map
16 Westbourne Grove London, United Kingdom

Starts

Different dates availableNow taking bookings

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Subjects

  • Corporate Social Responsibility
  • Communications
  • CSR
  • Sustainability
  • Stakeholder Relations
  • Public
  • Private
  • PR
  • CSR Strategy
  • Corporate Communications

Teachers and trainers (1)

Sean Flynn

Sean Flynn

Managing Director

Course programme

PR Channels of Corporate Social Responsibility™ Course Description

The course provides participants with a clear overview of the key concepts involved in managing and developing organizational communications and reputation through Corporate Social Responsibility concepts. A central focus of the course is how PR is evolving into a more business-led, holistic approach best termed “reputation management”. Emphasis is placed on how organizational, brand and managerial communications can be developed so that a consistent, values-based approach is achieved, which can be aligned with brand strategy.

One of the principal messages of the course is how practitioners can adapt to the new technology ecosystem, filled with social influence, apps, and customer participation specifically with CSR concepts. Emphasis is placed on the proactive, strategic management of brands and their communication to a wide range of stakeholders.

The course will be of specific benefit to anyone who wishes to gain an overview of current practice in brand, CSR and marketing communications, with a focus on managing the overall reputation of a brand.

In this regard, the course has a multidisciplinary approach that reflects the skills and knowledge currently needed in the market to develop control and defend a brand.

Suitability – Who should attend?

The Corporate Social Responsibility training course is suitable for:

  • Executives involved in strategic and operational functions, including finance, corporate strategy, human resources, supplier or community relations, and government affairs
  • Senior managers involved in setting up corporate governance or CSR initiatives
  • Corporate lawyers who wish to improve their understanding of new company law developments concerning corporate responsibility
  • PR/Stakeholder managers responsible for their organization’s dealings with the community, their employees and elsewhere
  • Managers involved in developing, implementing and monitoring change programs to improve standards of corporate behavior and business conduct
To register, please fill out this form: https://form.jotform.com/62076028734153

Additional information

To register, please fill out this form: https://form.jotform.com/62076028734153

PR Channels of Corporate Social Responsibility

£ 528 VAT exempt

*Indicative price

Original amount in USD:

$ 680