Course not currently available
PR writing e-learning course
Training
Online
Description
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Type
Training
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Level
Beginner
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Methodology
Online
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Class hours
3h
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Duration
Flexible
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Personal tutor
Yes
This course is great for anyone who wants to gain PR exposure, coverage and a higher profile for themselves, their organisation, business or local event; or for PR executives working on behalf of clients.
The course comes in 3 parts:
Part 1: The objective of PR writing; the POWER method; who your readers are
Part 2: Press releases
Part 3: Emails, case studies, contributed articles, social media
About this course
You will learn:
How to plan and target your public relations writing.
The TOWER © method for foolproof PR writing.
The secrets of an effective press release.
The information to include, and how to present facts and figures.
How to profile your target readers and online audience.
The questions you need to answer in your PR messages.
About profiles and why you should focus on them.
How to manage and present your experts or PR spokesperson.
How to use PR emails to maximise the impact of your message.
Why journalists and reviewers love case studies.
Anyone who wants to gain PR exposure, coverage and a higher profile for themselves, their organisation or business or local event; or for PR executives working on behalf of clients.
Ideal companion to our Top 20 grammar mistakes and how to fix them and Proofreading courses, if you need more of the basics. Once you've done the PR writing course, you might also want to go further into Writing for the web, Feature writing or Blogging.
No minimum requirements.
Certificate of completion
You have the option of receiving tailored one to one feedback from the trainer, and can contact them at any point.
We will email you a full course outline and answer any queries you have.
Reviews
Subjects
- PR
- PR training
- Writing
- Press
- Pr emails
- Case study writing
- Press Release Writing
- Contributed articles
- Pr profiles
- Social media pr
Teachers and trainers (1)
Richard Sharpe
Senior trainer
Richard Sharpe is a journalist, editor and trainer, and a frequent speaker at industry conferences and media forums. Co-founder of ETC and a Visiting Fellow of the University of East London, he has written for the Financial Times, The Herald Tribune, The Times, The Daily Telegraph and The Observer. Formerly editor of Computing magazine, he is one of Europe's leading IT writers, editing or contributing to the FT Group, Blackwell, Oxford University Press, Sterling Publications and Computer Weekly.
Course programme
The PR writing e-learning course from ContentETC gives you everything you need to know about public relations writing - how to write press releases that will get you noticed; a press release writing checklist; effective PR emails; case studies, contributed articles and features; PR profiles and social media PR - all wrapped up in one interactive online training course.
Both print and online writing skills are covered and you have the option of getting one-to-one feedback on your PR writing from our expert tutor.
Quizzes
To check your understanding of the theory, during this e-learning course you will be quizzed on all aspects of PR writing.Top tips and checklists Handy tips and checklists at key stages of the course. These cover vital topics including: changing the description of the company/organisation at the end of the release to include what it has done recently; thinking of the email subject line as the headline; rewarding the journalist who replies with more information which is exclusive to them and much more.
Feedback from the trainer Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.
PR writing e-learning course