Practical Media Relations

Get an an insight into building effective and mutually beneficial relationships with journalists

You'll learn about both reactive and proactive media relations so by the end of the course you'll know how to respond effectively to enquiries from journalists and how to gain coverage for your stories. This course is ideal if you have just started out in your career.

It's a workshop style course and you'll contribute your ideas to group discussions and take part in writing exercises.

Topics Covered

• What is media relations?
• Why is media relations so important to the PR practitioner?
• The different types of media and the different ways of reaching and influencing journalists
• Working with journalists – what journalists want and do not want.
• Managing media enquiries (reactive media relations)
• Getting media coverage (pro-active media relations)
• How to write a news release
• How to manage a media briefing
• Media relations in a crisis

• recognise what journalists want from PR practitioners
• know how to target relevant media
• understand what makes a good news story

This course is perfect for you if you are new to working in a communications or PR role, or are looking to start a career in media relations.

Level

Beginner: This course is perfect for those with little or no knowledge of media relations.

Follow up courses

After you have completed this course you may want to sign up to Crisis Management or Practical Writing for PR.

Customised Training

We also offer bespoke media and communications courses for groups, individuals and businesses. To find out more, visit our Customised Training