Media law for PR professionals

Media law affects PR in two ways. You may create legal problems in the material you publish: press releases, client magazines and so on. You can also advise clients better if you understand legal restrictions on the media you work with.

The course will give you more confidence in generating lively PR material for your clients without stumbling into legal problems. It will also help you understand how the law affects your relationship with the media. Includes:

- Legal risks: libel, slander and malicious falsehood.

- Protecting your client's good name and brand identity

- Protecting your client from press intrusion: privacy and confidentiality

- Press regulation and what you can do when it goes wrong

- How the law applies to material supplied to newspapers, magazines and other media

- How media law applies to the web

- The Freedom of Information Act

Not for: PR practitioners experienced in the legal aspects of communication