Practical PR skills – one-day introduction

Henshall Centre

Short course

In London

£ 425 + VAT

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Description

  • Type

    Short course

  • Location

    London

  • Class hours

    7h

  • Duration

    1 Day

  • Start date

    Different dates available

This is an ideal course for anybody in the first years of a PR role, anybody crossing over to the sector and anybody integrating PR functions into their job.

During the workshop, you will learn and practise core PR skills through a mix of exercises, games, case studies and discussions with an experienced PR consultant and trainer.

You will leave the course with a better understanding of PR concepts and a basic frameworks for the main disciplines you will cover in your early PR years.

Facilities

Location

Start date

London
See map
Business Design Centre, 52 Upper Street, Islington, N1 0QH

Start date

Different dates availableEnrolment now open

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Reviews

Subjects

  • Public Relations
  • PR skills
  • Brand Messaging
  • Marketing
  • Market Research
  • PR Strategy
  • Leadership
  • Teamwork
  • Team management
  • Media Database
  • Social Media
  • Digital Channels
  • Campaign Planning

Course programme

Course content

Core concepts and theory

  • Brand messaging
  • Understanding and profiling publics/audiences
  • The relationship between PR and marketing
  • Understanding reputation management
  • Introduction to PR strategy
  • Measurement and evaluation

Stories and content

  • PR and brand messaging
  • How to construct stories
  • Planning ahead and picking themes
  • Inverted pyramid structure
  • Including benefits and features in stories
  • Thought leadership
  • Issues and opinions
  • Exclusives
  • Images and video stories

Media Relations

  • How various media outlets work
  • What journalists do, want, need and hate
  • Building relationships
  • Picking the right targets
  • Using a media database
  • How to use and manage editorial calendars
  • Bloggers, social stars and citizen journalists

PR tactics explained

  • Case studies demonstrating successful campaigns
  • Media interviews
  • Press conferences
  • Social media campaigns
  • PR stunts and events
  • Brand ambassadors, influencers and celebrities
  • Search marketing

PR writing basics

  • PR writing rules
  • Writing pitches
  • Press release basics
  • How to create a case study
  • Writing news and feature articles

See related categories

Practical PR skills – one-day introduction

£ 425 + VAT

The best Public Relations courses

See all

See all