Pricing Research
Course
In London
Description
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Type
Course
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Location
London
This course enables you to: understand how research can assist the pricing process. Suitable for: This course will benefit in-house market researchers, agency planners, research agency personnel and market researchers wishing to extend their knowledge of this specialised area.
Facilities
Location
Start date
Start date
Reviews
Course programme
Objective
This course enables you to:
- understand how research can assist the pricing process.
Learning outcomes
By the end of the course, delegates should understand:
- the role of price as an economic variable, and how it combines with other marketing variables to form a 'value proposition' for consumers
- the role of different research approaches in this area
- the appropriate application of a range of current methods
- practical pitfalls and how to avoid them
- the strengths and weaknesses of econometric modelling
- the assessment of price effects in special areas, e.g. NPD, `innovation markets', durables, etc.
- the role played by new possibilities, e.g. web-based interviewing.
Who will benefit?
This course will benefit in-house market researchers, agency planners, research agency personnel and market researchers wishing to extend their knowledge of this specialised area.
Pricing Research