Course

In London

£ 455 + VAT

Description

  • Type

    Course

  • Location

    London

This course enables you to: understand how research can assist the pricing process. Suitable for: This course will benefit in-house market researchers, agency planners, research agency personnel and market researchers wishing to extend their knowledge of this specialised area.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme


Objective
This course enables you to:
  • understand how research can assist the pricing process.

Learning outcomes
By the end of the course, delegates should understand:
  • the role of price as an economic variable, and how it combines with other marketing variables to form a 'value proposition' for consumers
  • the role of different research approaches in this area
  • the appropriate application of a range of current methods
  • practical pitfalls and how to avoid them
  • the strengths and weaknesses of econometric modelling
  • the assessment of price effects in special areas, e.g. NPD, `innovation markets', durables, etc.
  • the role played by new possibilities, e.g. web-based interviewing.

Who will benefit?
This course will benefit in-house market researchers, agency planners, research agency personnel and market researchers wishing to extend their knowledge of this specialised area.

Pricing Research

£ 455 + VAT