Principles of Great Copywriting

The Chartered Institute of Marketing

Training

In Birmingham, London and Manchester

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

Whether you’re producing traditional ads, brochures and direct mail or creating e-shots or content for digital media, this course will give you a great foundation in the fundamentals of the writing craft. You’ll practise writing headlines and examine the way copywriters change content and style for different readers. As the day progresses, you’ll also discuss approaches to different media.

Facilities

Location

Start date

Birmingham (West Midlands)
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Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
Manchester (Greater Manchester)
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Start date

On request

About this course

We'll cover topics from writing effective headlines and adapting content and style for your reader to writers' golden rules, and the challenges and opportunities presented by different media.

Graphic designers and art directors who want a better appreciation of copy.

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Subjects

  • Copywriting
  • Writing
  • Media
  • Good copywriting
  • Headline writing
  • Writing for the Web
  • Images
  • Graphic designers
  • Directors
  • Junior

Course programme

Learning outcomes
  • Essential principles of good copywriting and advice on style.
  • Tips and techniques for headline writing.
  • Best practice for combining words and images.
  • Tailoring copy for specific target audiences.
  • The challenges and opportunities presented by different media.
Who should attend?
  • Marketing and communications practitioners who are expected to write or review copy as part of their role.
  • Junior and aspiring copywriters.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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Principles of Great Copywriting

£ 595 + VAT

The best Literature courses

See all

See all