Principles of Marketing for the NHS

You will learn how to adopt a marketing approach to the delivery of services in the NHS within the current competitive landscape. The organisation will be confident that participants will have a good understanding of contemporary techniques for operating within a competitive health environment. Suitable for: This course is suitable for anyone working in the NHS who needs to develop a better understanding of why a marketing-led approach helps it to become more competitive. It will be suitable for Communications Managers without marketing experience.