Principles of Marketing Planning

Course Team Leader: Konarski, Maria

Course Level: Level 2

Course Type: Part Time

Curriculum Area Description: Business

How to Apply: Telephone
Entry Requirements: The course can be delivered on a companies premises and group rate would be available on application. Individuals applying for the course will be put on a waiting list until a viable group size is achieved.

Study Hours: 7
Nº of Weeks:1

Additional Enrolment Info: 1 day course

Work Placement: No
Work Placement Attendence: Optional

Course Progression: You can progress to CIM in Marketing, HNC Business, NVQ 2 in Marketing or apprenticeship in marketing.

Careers Progression: You can progress to a variety of marketing roles within your organisation

Course Description:
The course offers an introduction to the key stages of the planning process. It will enable you to understand how more precise planning can be implemented within the workplace, in order to secure more business opportunities.

Description Breakdown:
The course is designed for managers and executives, irrespective of your job role with limited knowledge of marketing. By the end of the training your should be able to

understand the marketing planning process and implement a marketing plan
know the content of a marketing audit
write marketing objectives
understand market segmentation and brand positioning
understand how the marketing plan relates tot eh marketing strategy
contribute to the marketing activities of the organisation.

Assessment Description: Continuous

Nº Places Available: 10

Trips Residentials: Not applicable

Qualification: College Certificate

Tuition Fees: 0
Material Fees: 0
Exams Fees: 0
Exam Registration: 0
Residential Fees: 0
Total Fees: 0

Additional Costs: Group rate on application. Individual rate £750 per person.

Additional Costs Total: 0