PROFESSIONAL DIPLOMA IN SOCIAL MEDIA MARKETING

PROFESSIONAL DIPLOMA IN SOCIAL MEDIA MARKETING ONLINE COURSE CURRICULUM

DMI Professional Diploma in Social Media MarketingSocial Research

This module will teach you about social media marketing principles, the difference between traditional and social media marketing, creating a framework for competitor analysis and the key components of cultural and trend research.

Content Creation

During this module, you will learn to plan a content creation strategy in order to increase ROI, how t identify optimal management and scheduling best practice, executing your content creation strategy and how to deliver the right content to the right audience.

Content Outreach

Here you will learn how to create a solid outreach strategy and apply it effectively, understand content seeding, analyse the success of your content and how to optimise your content outreach strategy.

Facebook

This module will teach you to create a Facebook page that reaches and engages with your intended audience, utilise the different Facebook platform features, plan a Facebook advertising strategy and analyse the performance of your advertisements.

Twitter

During this module, you will learn about the importance that Twitter holds for business promotion, the setup, customisation and promotion of a Twitter account, the implementation of Twitter ads and the integration of Google Analytics with Twitter analytics.

LinkedIn

This module focuses on unified brand presence across LinkedIn accounts, using the features of LinkedIn to set campaign objectives, running ad campaigns in order to convert customers and reporting on campaign success.

Social Apps

Here, you will learn how to navigate the features of each platform, how to manage Instagram and Snapchat accounts according to best practice, use native advertising tools to drive traffic to your content and analyse campaign performance via 3rd party analytics.

Social Video

This module will teach you how to create a YouTube channel for your brand, recognise the best formats of social video, use enhancement features to improve content, make your video searchable and developing an effective YouTube marketing strategy.

Marketing Automation

This module focuses on the terminology, features and processes involved with marketing automation, the capabilities thereof, the best marketing automation tools, importing contacts from various channel and analysing the success of your marketing efforts.

Strategy & Planning

This module has a strong focus on planning and researching your social media strategy, preparing materials in order to take action, developing campaigns and activation in your strategy and applying changes to your strategy according to what you have learned.