CIM - Mobile Marketing
Course
Online
Description
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Type
Course
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Methodology
Online
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Location
London
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Duration
6 Months
What you will learn: The links between marketing and communications, in both its traditional and digital forms. The key stages in digital development. How to apply digital tactics creatively. Assess the reasons why mobile devices are used and the resulting impact on marketing and communications activities. Design and develop a marketing concept using mobile application. Suitable for: Ideal if you are working in marketing and need an awareness of what is happening in both the digital and the mobile arenas.
Facilities
Location
Start date
Start date
Reviews
Course programme
Course review:
This programme covers the essentials of traditional and digital marketing, and goes on to look at how mobile marketing can be planned to take advantage of these new opportunities.
Course modules
- Marketing and Consumer Behaviour (double module)
- Digital Marketing Essentials
- Principles of Mobile Marketing
CIM - Mobile Marketing