Professional Tour Guiding

Module I: Tour Guiding

• The Tourism Industry,
• Components of tourism,
• Tourism impacts
• The tourism system worldwide,
• Travel geography and markets,
• Tour guide role, the present and the future
• Effective communication skills for Tour Guiding,
• Type of communication
• Communication strategy
• Handling enquiries and complaints
• Customer Service,
• Code of Ethics
• External & internal customers
• Communication methods
• Internal policies and procedures
• Customer service planning
• Customer need and expectations
• Customer satisfaction
• Tour guiding, types and kinds
• Presentation skills
• Walking tours, bus tours, logistics, group entertainment
• Safety and security protocols
• Legal and ethical issues in tour guiding

Module II. Touristic itineraries in Spain
Madrid and Castilla: Madrid, Comunidad de Madrid, Castilla la Marcha y Castilla y Leon

• Royal Palace
• Escorial
• Plaza Mayor
• Museum Prado: Velzaquez, retratos de los Habsburgo. Goya.
• Aranjuez. Ávila. Valladolid.
• Toledo: arab and jewish.
• Leon
• Salamanca
• Burgos
• Brothers Pizarro. Conquer of Peru.
• Extremadura. Virgen de Guadalupe. Cortés y conquer of Mexico.

Andalucia:

• Granada
• Cordoba
• Sevilla
• Corrida
• Costa del Sol: Málaga, Mijas, Marbella, Puerto Banús
• Costa de la Luz: Cádiz, Tarifa, Huelva, Puerto de Santa María, Jerez de la Frontera

Catalunya and Northern Spain: Barcelona, Catalunya, País Vasco, Galicia

• Barcelona
• Costa Brava: Girona, Dalí, Montserrat, Rupit, Pubol
• Costa Dorada: Tarragona, Port Aventura, Sitges, wineries
• Basque country
• Galicia

Module III. Market research

• Introduction to Market research
• Writing for Marketing
• Customer relationship Management
• Affiliate Marketing
• Video Marketing
• Social Media Channels
• Social Media Strategy
• Email Marketing
• Mobile Marketing
• Data analysis and Conversion optimisation

Module IV. Foreign Language Intensive Course (Spanish, French or Russian)
– Official DELE exam of Spanish for Foreigners preparation module
– General French or Russian Language test according the initial entrance level

Module V. Spanish/French/Russian Language for the Tourism Sector Module

Module VI. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search and review
· Developing a research question, hypothesis and methodology
· Managing a research projectIV: Production and Operation Management

Module VII: Internship

Exams
Interdisciplinary Exam
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam