Promoting Your Professional Practice

Financial Fluency

Course

Online

£ 75 + VAT

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Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

Deregulation and the recession have placed many practices under unprecedented pressure. Large practices have started competing with medium-sized ones, and some medium-sized practices are having to compete with small ones. The recession is driving some clients out of business, which in turn is hitting income. Many practices are cutting costs.

This often starts with marketing, seen as an expense – understandably, as it is often not easy to see what your money produces. But marketing done properly is an investment, not an expense. You can see what you get for your money. This course provides practical marketing advice to enable you to achieve maximum results for your efforts. The course looks at why marketing matters, why potential clients should choose you, the priorities for success, successful direct marketing and finally, developing the brief.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Promoting Your Professional Practice enables you to
• Assess their current marketing activities, and decide what other types of promotion will work best for their business
• Think about what aspects of their business differentiates them from their competitors
• Target potential clients, and retain their existing clients
• Build and develop a targeted marketing database
• Maximise their return on investment.

This course is aimed at both new and experienced professionals.

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Subjects

  • Database
  • Database training
  • Driving
  • Investment
  • Business Strategy
  • Sales
  • Market
  • Sales Training
  • Direct Marketing
  • Professional Practice
  • Marketing
  • Strategic Management
  • Sales skills
  • Sales Techniques
  • Customer Service
  • Customer Care
  • Client Management

Teachers and trainers (1)

Financial Fluency

Financial Fluency

Online Learning

Course programme

Why does marketing matter?
• Why should you bother?
• What are the different types of marketing?
• How should you approach marketing?
• How can you market professional services?
• What’s the difference between marketing and sales?
• How does marketing relate to your business strategy?
• What’s in it for you and for your organisation?

Why choose you?
• Who are you and who do you want to be?
• Why are you different?
• Who are your competitors?
• How do you compare with your competitors?

Priorities for success
• What are the three steps to ensuring success?
• How can I acquire clients?
• How can I retain clients?
• Why is testing so important?

Successful direct marketing
• What are the various factors in successful direct marketing?
• What is my greatest marketing asset?
• How should I build a database?
• How can I use the information my database provides?
• How do I decide on my message?
• How can I get good ideas?

Developing the brief
• What are the five questions that I must answer?
• What is a brief?
• Why is how I brief important?
• What goes into a brief?

See related categories

Promoting Your Professional Practice

£ 75 + VAT

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See all

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