Public Relations and Corporate Communications MA

Master

In Surrey

£ 8,850 VAT inc.

Description

  • Type

    Master

  • Location

    Surrey

  • Duration

    2 Years

With the kind of practical, hands-on learning experiences that encourage flexible thinking, and a fundamental basis in business and marketing rather than journalism, our MA in Public Relations and Corporate Communications will help propel you into a range of high-level careers in challenging or commercial environments. We enable our students to graduate with the ability to effectively adapt their communications technique to succeed in any cultural, social, commercial or non-profit context.

Over the course of the programme, you will learn to:

Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients of a multitude of different educational or cultural backgrounds;
Understand value and competitive advantage;
Utilise the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects;
Understand best practice in relation to marketing communications in general and, more specifically, corporate and public communications.

Facilities

Location

Start date

Surrey
See map
Kingston Upon Thames, KT2 7LB

Start date

On request

About this course

Broad and deep knowledge of public relations, internal communications, and corporate social responsibility, with a basis in business disciplines rather than journalism.
Accredited by Chartered Institute of Public Relations (CIPR).Our unique collaboration with the CIPR provides the opportunity to gain sufficient CPD points to become an Accredited CIPR Practitioner, which will add value to your CV and mark you out as a professional industry expert.
Career and employability focus through integrated tasks and workshops.
Highly interactive lecture sessions will develop your critical thinking by putting the emphasis on discussion and debate and the exchange of ideas between lecturers and students.
Accredited by Chartered Institute of Public Relations (CIPR).
You will put theory into practice through applied in-class exercises as well as an exciting assessment that enables you to devise a strategic communications plans via a live company brief.
Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by organisations in today's competitive landscape.
Special industry events organised by our Alumni department provide excellent opportunities for networking.

Recent alumni from our range of marketing postgraduate courses have taken numerous professional roles, including:

campaign manager at Conde Naste Publications;
business manager for North America at RHN;
CEO at British Venezuelan Chamber of Commerce;
consultant at Marketability;
director at Matrix Data;
European consumer insight manager at Unilever Bestfoods;
media planner at Mindshare Media Agency;
relationship marketing manager at Eurostar;
senior marketing manager at the AA;
strategic design consultant at Royal & Sun Alliance;
UK advertising manager at HSBC; and
vice president at City Group.

A good bachelor's degree, or equivalent, in any discipline. You do not need to have a background in business to study the Public Relations and Corporate Communications MA, but you will need to have a strong interest in internal communications, public relations or corporate social responsibility.

Accredited by the Chartered Institute of Public Relations (CIPR): Through our unique collaboration with the CIPR we have embedded a bespoke programme of professional development into the course structure. This will set you on the path to becoming an Accredited CIPR Practitioner, adding value to your CV and marking you out as an industry expert.

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Reviews

Subjects

  • Public Relations
  • Marketing
  • Marketing Communications
  • Public
  • Communications
  • Corporate Communications
  • Management Communications
  • Internal Management Communications
  • Social Responsibility
  • Data analysis

Course programme

Course structure

The Public Relations and Corporate Communications MA is made up of six modules worth a total of 180 credits. Modules typically cover:

Available modules
  • Marketing Communications
  • Cross Cultural and Internal Management Communications
  • Managing Corporate Social Responsibility and Sustainable Development
  • Public Relations
  • Market Research and Data Analysis
  • Research Proposal and Dissertation

Additional information

Overseas Fee  (not EU) 2019/20 - :  MA full time £14,100 

Public Relations and Corporate Communications MA

£ 8,850 VAT inc.