course-premium

Public Relations Management – Level 3

4.8
3 reviews
  • I really enjoyed the experience with LCT. Wish to come back for other training courses.
    |
  • I had a really good time at LCT. Everything was on point.
    |
  • Worthwhile training. LCT did a great job in imparting more HR skills and knowledge. Thank you
    |

Short course

In London

£ 2,850 + VAT

Learn how to plan a successful PR campaign!

  • Type

    Short course

  • Level

    Advanced

  • Location

    London

Would you like to be up-to-date with advances in PR techniques, methodologies and tools? This new course, recently added to Emagister catalogue, is the one you are looking for!

The level 3 of the Public Relations Management programme, gives you the opportunity to learn from the experience of others, exchanging ideas on what makes a successful PR campaign!


This course teaches you how to evaluate PR opportunities, challenges and risks and manage a crisis productively. In addition, you will be able to discuss common PR challenges and find workable solutions and to study pro-active and reactive PR and analyse the key features of PR.

Would you like to become a Public Relations Manager? Visit emagister.co.uk and ask for further information!

Facilities

Location

Start date

London
See map
3 Shortlands, Hammersmith, London, W6 8DA

Start date

AprilEnrolment now open
NovemberEnrolment now open
FebruaryEnrolment now open

About this course

Directors of Public Relations; Directors of Marketing; Senior Public Relations Managers; Company Directors; General Managers; Senior Managers; Advisors at Ministerial level in government departments; Advisors to Directors and top Managers in other organisations; Those in public sector, private sector and not-for-profit organisations; Those at the national, regional and community level; Those working for international, global or supranational organisations; Owners or account directors in public relations consultancies.

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Reviews

4.8
excellent
  • I really enjoyed the experience with LCT. Wish to come back for other training courses.
    |
  • I had a really good time at LCT. Everything was on point.
    |
  • Worthwhile training. LCT did a great job in imparting more HR skills and knowledge. Thank you
    |
100%
4.7
excellent

Course rating

Recommended

Centre rating

Randu Kozmon

4.5
14/09/2015
What I would highlight: I really enjoyed the experience with LCT. Wish to come back for other training courses.
What could be improved: All good
Would you recommend this course?: Yes

Motsisi Sebenape

5.0
07/12/2014
What I would highlight: I had a really good time at LCT. Everything was on point.
What could be improved: .
Would you recommend this course?: Yes

Chimedu Ezeola

5.0
06/12/2014
What I would highlight: Worthwhile training. LCT did a great job in imparting more HR skills and knowledge. Thank you
What could be improved: .
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 15 years

Subjects

  • PR
  • PR training
  • Public
  • Public Relations
  • Public relations management
  • PR Campaign
  • Harnessing
  • Resource Management
  • Budgeting Management
  • Crisis Management
  • Project Management
  • Strategic Business
  • Strategy
  • Management Techniques
  • Management Information
  • Management risk
  • Management Staff
  • Management
  • Press
  • Crisis Managmement

Course programme

Importance of Internal PR for your Organisation
What employees expect from you
All the different ways of communicating with them
Information they want to know
Who should send those messages?
Appropriate methods and frequency. Planning a Successful PR Campaign Agree strategic objectives globally, nationally, regionally, locally
Appropriate communication for each market, stakeholder and audience Objectives measures of success and desired outcomes
Project management of implementation of plan
Anticipate and prevent problems Advising and Developing Senior People Advising politicians, senior civil servants, directors and managers
Give winning presentations
Public relations challenges as opportunities
Harnessing creative conflict into productive output
Budgeting and resource management Building a Reputation
Clarify the key elements which comprise reputation
Strategy to maintain a long-term reputation
Minimise threats to reputation
Defend reputation when under attack
Rebuild reputation after it has been undermined or discredited Issues and Crisis Management
Anticipate sources of crises and mitigate risks
Appoint crisis leaders and teams and allocate resources
Create crisis plans for key eventualities
Practise crisis plans regularly
Case studies of impact on organisations of good and poor PR crisis management

Public Relations Management – Level 3

£ 2,850 + VAT