Relationship marketing & lifetime value

Relationship marketing & lifetime value Features Relationship marketing v transactional marketing
Customer lifetime value
Customer profiling
Assessing customer risk & opportunity
Identifying & creating value
Value mapping
Developing & communicating value propositions
Perception mapping & competitive positioning
Consultative sales techniques
Developing value based marketing and sales communications & collateral
Relationship marketing v transactional marketing
Customer lifetime value
Customer profiling
Assessing customer risk & opportunity
Identifying & creating value
Value mapping
Developing & communicating value propositions
Perception mapping & competitive positioning
Consultative sales techniques
Developing value based marketing and sales communications & collateral

Case study
Format
Individual sessions - Delegates will be able to discuss their particular issues in one-on-one discussions

Tutorial style presentation of concepts & techniques.

Full delegate participation in practical exercises and group work.

Exercises to help delegates apply principles in their own organisation

One-on-one sessions
Benefits

Identification of customer importance & value

Development of stronger customer relationships

Improvements in customer retention & profitability