Reporting on Business Stories

For those who cover business stories, whether as journalists or in PR, and want to understand more about the subjects, as well as how to make it interesting and how to write with authority.

Understanding the basics: recession, inflation and deflation; how the City and the Stock Exchange work; the Bank of England's role and why banks are being blamed for the current economic problems. Includes:

• Market indicators
• The wider implications of business stories
• Researching the market
• Accessing the key information
• Dealing with masses of figures
• Finding the story in a balance sheet or company report
• Fresh approaches on writing up results
• Giving life to business features

Not for: The business-phobic