Running Effective Digital Campaigns

The Chartered Institute of Marketing

Course

In London

£ 1,325 + VAT

The best Internet Marketing courses

See all

See all

Description

  • Type

    Course

  • Location

    London

  • Duration

    2 Days

You will be able to review the strengths and weaknesses of each digital media channel and select the most appropriate for your organisation. You will be able to confidently produce an e-marketing plan for your organisation and ask the tough questions of agencies when they are pitching for your budget. Your organisation will be able to develop a planned, measured approach to online marketing, with more effective targeting and media spend, improved campaign optimisation, better online-offline integration and increased campaign return on investment (ROI). Suitable for: This is an in-depth practical course for members of the marketing team who are or will be actively involved in devising and managing online marketing campaigns either through an agency, colleagues or ‘hands-on&rsquo.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

Course review:

This two day course will enable you to explore how to create online integrated marketing campaigns by learning success factors for different online campaign tools and channels. You will also learn when to deploy each channel and how they fit into a customer or prospect relationship marketing plan.

Course content

E-marketing campaign planning:

  • Setting objectives and tracking.
  • Measuring financials, impact on brand and customer engagement.
  • Customer segmentation and targeting.
  • Customer insight development.
  • Offer and message development.
  • Relationship marketing framework to help you to select your best online media mix.
  • Integration into overall media plan.

Review of key digital media channels: when and how to use each one:

  • Search Engine Optimisation (SEO).
  • Pay Per Click search marketing.
  • Online advertising.
  • Online PR, influencing the influencers.
  • Blogs.
  • Social media – twitter, Facebook, LinkedIn, YouTube.
  • Email and mobile marketing.
  • Viral marketing.

See related categories

Running Effective Digital Campaigns

£ 1,325 + VAT

The best Internet Marketing courses

See all

See all