SEO Essentials
Course
Online
Price on request
Description
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Type
Course
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Methodology
Online
Web site visibility – the ease with which potential customers or visitors can find a web site amongst a myriad of competitors – is a crucial factor in a site’s success or failure.
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Subjects
- IT
- SEO
Course programme
Introduction to SEO and Web Visibility
- What is web visibility?
- Clear business objectives are the foundation
- Determining good business objectives
- Visibility is relative to that of others
- Visibility is long-term and open-ended
- Web visibility conscious communications
- Market and visibility conscious techies
- Visibility conscious authors and editors
- Web authoring style guides
- Feedback and the experimental method
- Learning from others
- Google is your friend
- Offline vs. online publicity
- Search engine optimisation in its place
- Search engines vs. directories and portals
- Press releases
- Content syndication
- Virtual communities
- Getting in-bound links to your site
- Giving outbound links
- Advertising your site
- Usability as visibility
- Understanding search engine and user behaviour
- How users formulate search engine queries
- How and why humans link to web pages
- Search engine income sources
- How business models influence search engine behaviour
- Search engine counter measures against spammers
- How search engines gather data (crawlers, robots & spiders)
- Preventing search engine robots from gathering useful data
- Matching search engine queries to patterns in search engine databases
- How search engines assess data relevance: criteria and calculations
- How search engines assess data relevance: noise reduction
- How search engines assess data relevance: amplifying the signal
- How search engines assess data relevance: high and low value page locations
- How search engines assess data relevance: links
- Search engine submission and registration
- Directory submission and listing
- The economics of link campaigns
- Link acquisition tactics
- Optimising links from other sites
- Priorities for kudos
- Re-using one-off events and promotions
- Online communities
SEO Essentials
Price on request