Social Media

This course includes the following modules

Module 1: Introduction

• Social Media Introduction
• Creating an Google Account
• Setting Up Your Twitter Account
• Getting Your Twitter House in Order
• Why Facebook for Your Business?
• Using Facebook as a Business
• Setting Up Your Business Page
• Setting Your Cover Photo
• Tying It All Together
• Tip - Adding Admins in Facebook

Module 2: Adjusting Your Facebook Settings

• Adjusting Your Settings - Part 1
• Adjusting Your Settings - Part 2
• Adjusting Your Settings - Part 3
• Updating Your Page Info - Part 1
• Updating Your Page Info - Part 2
• Tips for Getting 25 Likes
• Using Facebook as Your Business Page

Module 3: Posting on Facebook

• What Kind of Person Would Your Business Be?
• How to Post to Facebook
• What to Post
• Sharing Posts
• Sharing Links
• Pinning and Highlighting with Posts
• Tips for Generating Traffic
• Getting Notifications and Staying in Clients New Feed
• Comment Moderation
• The Activity Log - Where Do Hidden Posts Go?
• Scheduling Posts

Module 4: Facebook Advertising

• Setup Advertising Account
• Types of Advertising on Facebook
• Ad Testing
• Choosing Our Audience - Location
• Choosing Our Audience - Age and Gender
• Choosing Our Audience - Precise Interests
• Choosing Our Audience - Broad Categories
• Choosing Our Audience - Connections
• Choosing Our Audience - Advanced Targeting Options
• Choosing Our Audience - Campaign and Budget
• Other Types of Ads Part 1
• Other Types of Ads Part 2
• Ad Campaign Manager Part 1
• Ad Campaign Manager Part 2
• Outside URLs
• Building Ad Text
• News Feed Format & Creating Your Audience
• Creating Your Audience / Campaign Pricing & Schedule
• 4.Ad Campaign Tracker

Module 5: Facebook Insights

• Facebook Insights - Overview Intro
• Analyzing Page Posts
• Engaged Users
• Talking About This
• Virality
• Likes
• Reach
• Reach & Frequency
• Page Visits
• Talking About This
• Conclusion

Module 6: Facebook Analytics

• 6.0 New Facebook Analytics Overview
• 6.1 Page Likes
• 6.2 Post Reach
• 6.3 Page Visits
• 6.4 Posts
• 6.5 People

Module 7: Twitter

• Limiting the Number of Actions
• Setting Your Twitter Preferences
• Finish Setting Up Your Profile
• Twitter Widgets
• Who to Follow
• Connect
• Bringing Followers from Facebook
• Intro to Hashtags
• Examples of Hashtags
• Monitoring What's Going On
• Using Twitter for Social Listening
• Social Media Tips
• Hashtags Across Social Media

Module 8: Pinterest

• Overview of Pinterest
• How does Pinterest Relate to Your Business?
• Industry Specific Sites
• Social Media Tip
• Conclusion of Pinterest

Module 9: Reddit

• Introduction to Reddit
• The Rules of Reddit

Module 10: Tumblr

• Tumblr Introduction
• Setting Up A Tumblr
• Dashboard
• Posting to Tumblr
• Testing Your Post
• URL post
• Chat post
• Audio on Tumblr
• Video on Tumblr
• Tumblr Conclusion

Module 11: LinkedIn

• Introduction to LinkedIn
• Overview of the Interface & Settings
• OpenLink Settings
• LinkedIn Groups
• Adding and Removing Applications
• Basic Account Settings
• Updating Your Public Profile
• LinkedIn Connections, Groups and Pages
• LinkedIn Channels & Today
• Advertising on LinkedIn

Module 12: Google+ and Youtube

• Introduction to Google+
• Overview of the Interface
• Setting Up a Google Plus Page
• Linking Your Other Social Networks
• Linking Your Website to Your Google+ Page
• Review of Your Google+ Dashboard
• Notification Settings for Google+
• Photo Settings in Google+
• Google+ & YouTube
• YouTube Advanced Settings
• Interface for Uploaded Videos
• Sharing Videos Across Your Social Network
• Updating Your About Section
• Quick Recap of Everything Covered So Far

Module 13: Best Practices

• Determine Your Goals
• Create Your Persona or Voice
• Decide On Your Platforms
• Establishing A Social Media Manager
• Coordinate with Customer Service
• Create a Predetermined Crisis Management Plan
• Stick to the Script
• Build Relationships With the Media
• Find Your 'Evangelist'
• Stay Informed Part 1
• Stay Informed Part 2

Module 14: Additional Tools

• Bitly
• Woobox
• Woobox Cont'd
• HootSuite
• HootSuite Cont'd
• Storify
• Social Media 'Rules' and Tips
• Social Media Conclusion
• Tweetdeck - Boolean Search