Social Media for HR

09:30 - Welcome, introduction and outline of objectives
09:45 - Social media tools
· What is social media and why is it important for your business?
· Reviewing your use of social media tools such as Facebook and LinkedIn
· Using social bookmarking tools
· Social tools behind the firewall
· Use for search engine optimisation
Group activity: You will be invited to use your laptop to build a Twitter profile, set up a blog, add a photo via Flickr, add a podcast and upload a video to YouTube

11:00 - Coffee
11:15 - Social media in the workplace
· The risks and opportunities of using social media - your experiences
· Using social media to support other business functions e.g. marketing/customer services

12:00 - Integrating social media into HR processes
· Using social media for:
o recruitment and employer branding
o formal and informal learning
o internal communication
o career and alumni management
o other HR processes
· Outlining the benefits of efficient and effective social media processes

13:00 - Lunch
14:00 - Social business - enterprise 2.0
· Social media and culture change
· Developing social collaboration, social innovation and social learning for employee engagement
· An outline of collaboration tools - wikis, Google and business networking systems
· Back to the real world - management, leadership, organisation design and development, workplace design
Case study

15:00 - Coffee
15:15 - Implementing social media in your organisation
· What should your social media policy look like?
· What training is required?
· Conducting pilot and large-scale implementations across the business
· Monitoring employee use of social media
· Ensuring your social media initiatives provide a return on investment
· Understanding your employee needs and what your competitors are doing to determine which areas must be focussed on and the best tools to use
· Making the business case for social media
· Staying informed - Why HR practitioners should use social media themselves

16:30 - Action planning
· Key learning points, self assessment and priority actions for implementation

17:00 - Close of workshop