Course not currently available
Social media marketing course Level 4 diploma
Vocational qualification
Online
Boost your career in digital marketing and take the wave of the future!
-
Type
Vocational qualification Level 4
-
Methodology
Online
-
Duration
Flexible
-
Online campus
Yes
-
Delivery of study materials
Yes
-
Support service
Yes
-
Personal tutor
Yes
Are you interested in Digital Marketing and have been dreaming of working as a Community Manager? Then, this course imparted by the College of Media and Publishing it's right for you!
This social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.
Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose themselves to potential clients and customers, and, most importantly, increase their income.
From freelancers and small businesses to multimillion-pound organisations, an effective online presence can mean the difference between business success and failure.
Our online social media marketing course takes you through the essential features of building a web presence that puts you ahead of the competition. We offer full guidance throughout, as well as feedback on a range of assignments designed to help you put the theory into practice.
Contact emagister.co.uk and push forward your career!
About this course
After completing this course, you will have a respected, industry recognised qualification, and the skills to start boost your online presence. Your course tutor will help you to look for work, help you with your CV, and also help you apply for jobs.
This course is ideal for:
- Beginners.
- Digital marketers who want to develop their skills.
- Staff training and development.
- Business owners and freelancers who want to expose
themselves to more clients.
- People who use social media within their jobs.
- Individuals and businesses who want to drive more traffic to their website or blog.
- People who want to develop their existing social media marketing skills.
- Copywriters, webwriters, content writers, bloggers.
There are no requirements for this course, it's for beginners, or for people wanting to refresh their skills. All you'll need is: * access to a computer with an internet connection * Microsoft Word software, or equivalent: OpenOffice, iWork pages * an email account
Our Social media marketing course has been independently endorsed under the ABC Awards’ Quality Licence Scheme. So, when you finish, you will receive the ABC Awards level 4 diploma in social media marketing, and a learner unit summary. This lists the subjects you have studied. The ABC awards diploma guarantees that you have been assessed at level 4 standards, and are competent to practise. ABC Awards is a leading national awarding body, and is regulated by Ofqual. In addition, you will receive the fully accredited CMP diploma in Social media marketing, which is recognised in the UK and beyond. These awards will equip you to apply for social media jobs, learn new skills to use at work or find freelance work.
This is one of the most comprehensive social media marketing courses on the market, and one of the only social media marketing courses to offer unlimited tutor support. This course has helped numerousof individuals learn new skills, change careers, get jobs and become successful freelancers. And lots of respected organisations, including Bioversity international, South Wales Police and Oil and Gas UK have used it to train their staff. This course is fully accredited, quality endorsed, and qualifies you for 80 CPD points.
We will send you a personal email explaining how the course works, and what is involved. We will also attach a copy of our prospectus for you to have a read through. We will only ever contact you by telephone if you specifically request it.
Most people take around four months to complete this course (studying 4 hours per week), but each learner is different. This course is flexible. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit it around your lifestyle.
Yes. Many of our learners have used this course to get jobs, start freelance businesses, and learn new skills to use at work.
The course is accredited by four recognised accrediting organisations, and is quality endorsed by our awarding body, ABC awards.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 8 years
Subjects
- Market
- Marketing
- SEO
- Social Media
- Media
- Media Marketing
- Digital Marketing
- Media Advertising
- Publishing Skills
- Writing for the Web
- Writing
Teachers and trainers (1)
Andy Carter
Social media marketing course tutor
I am CMP’s tutor in PR, social media marketing and broadcasting. I started my journalism career in the early 1990s with a local radio station on the south coast of England. My first live outside broadcast was from Stonehenge for the Summer Solstice. I went on to work for the BBC, Sky News and Virgin Radio. I spent three years as the group head of news for a large commercial broadcaster with responsibility for compliance, legal and training across 27 newsrooms and 60+ journalists.
Course programme
Lesson 01: Introduction to social media
- Understand the basics of social media.
- Define how social media can be used in marketing and public relations.
- Describe your target reader.
- Learn to write attractive and effective social media content.
- Structure your content to get results.
- Explain the importance of accurate spelling, punctuation and grammar.
- Learn how to use Facebook to market a business.
- Create interesting and engaging content.
- Learn how to use Twitter to market a business.
- Create interesting and engaging content.
- Learn how to use LinkedIn to market a business.
- Create interesting and engaging content.
- Set up your own blog or develop your existing blog.
- Learn how to maintain and grow your blog.
- Use your blog to promote your business
- Understand how images and video can boost your social media marketing activity.
- Use a smartphone to shoot, edit and record a short video.
- Create basic graphics using online tools.
- Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
- Compare these media with regard to business opportunities.
- Learn the definition and importance of customer advocacy.
- Build a tailored customer advocacy programme for your business.
- Include storytelling in all aspects of your business to engage customers.
- Explain the importance of engaging with followers.
- Discuss strategies for interacting with different types of followers.
- Learn about the main tools for achieving and maintaining interactivity.
- Explain social media’s role in SEO (search engine optimisation).
- Learn how search engines rank content.
- Discuss the importance of keywords, links and hashtags in SEO.
- Learn to create SEO-friendly social media content.
- Explain how to research and prepare your social media marketing strategy.
- Describe how to use social media management tools.
- Discuss how to create social media campaigns.
Additional information
Social media marketing course Level 4 diploma