Social Media Marketing

Social Media Takeover :- Learning Objectives - In this module, you will get started on learning the social media landscape, why marketers are wooing this channel to divert their spends and a picture of what the future of media buying holds for us. Topics - Evolution and the future of social media, Where is the money?,Who pays and Who earns?, Paid vs Non-paid approaches, Premium for targeting?, What makes it possible?, Social Media Takeover.
Reach, Trends and Segmentation :- Learning Objectives - In this module, you will understand key concepts that help you identify the right channels to target, the metrics on which these channels are measured, and arrive at the coveted social media roadmap. Topics - Population & Penetration, What drives an audience?, Time spent by user dictating budgets, Coming up with a marketing plan, Social media roadmap-Goals, action plans, content calendar, performance indicators, trends.
Channels Deep Dive – Part 1 :- Learning Objectives - In this module, we dive deep into our first set of social media channels to understand media options, content strategies and audience targeting options.Topics - Youtube, LinkedIn, Twitter, Google+, Pinterest.
Channels Deep Dive – Part 2 :- Learning Objectives - In this module, we dive deep into our second set of social media channels to understand media options, content strategies and audience targeting options. Topics - Facebook, Blogs, Photo sharing sites, Forums, Podcasting, Q&A sites, Daily deals-Goals, action plans, content calendar, performance indicators, Trends.
Omni Social Channel Analytics :- Learning Objectives - In this module, we go across channels to understand how measurement changes at an omni channel level, how social KPIs and metrics differ from the established ecosystem, campaign optimization strategies.Topics - Splitting your budgets, Measuring your KPIs, Introducing test budgets, Scaling up/Scaling down, Seasonality, Creative impact.
Tips Galore :- Learning Objectives - In this module, we zip through the latest tips and tricks to be on top of the game in maximizing ROI on limited budgets.                   Topics - Slide advanced tips to cover the top paid social channels.
Case Study & Walkthrough :- Learning Objectives - In this module, we discuss live case studies on brands on how they have capitalized on social media to achieve their desired KPI. Topics - Case study collection discussion.
Master Boost & Final Project :- Learning Objectives- In this module, we close out by understanding social value enabling technologies, market tools, attribution and discussion on the final project. Topics - Social Media mashup, Components to juice up Social Media Marketing, Predictive analysis, Open questions, Final Project.

There will be 8 instructor-led interactive online classes during the course. Each class will be of approximately 2 hours and will happen at the scheduled time of the batch you choose. You have the flexibility to reschedule your class in a different batch if you miss any class. Class recordings will be uploaded in the LMS after the class. The access to class recordings is lifetime.,Each class will be followed by practical assignments which can be completed before the next class. These assignments will help in applying the concepts taught in the Live classes. Our 24x7 expert support team is available to help you through Email, phone or Live support for any issues you may face during the Assignment Hours.,Towards the end of the course, you will be working on a project where you are expected to implement the techniques learnt during the course to develop and excecute a social media content plan.,You get lifetime access to the Learning Management System (LMS). All the class recordings, installation guides, class