Social Media Marketing

This beginners course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms. It will give you an overview of social media's role in driving customer engagement, and its role in optimising Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from these, with appropriate and engaging content.

PLEASE NOTE: Each course is taught by a single tutor in its entirety. If you are keen to be taught by particular tutor please contact the Short Courses team.

Topics Covered

• An overview of popular social media platforms and best practice
• How to build a sustainable follower base on social media platforms
• Creating a consistent voice across platforms
• Best practice in social media marketing strategies
• Capturing and analysing metrics to segment and target your market
• Measuring a campaign’s return on investment (ROI)
• Overview of online privacy laws and best practice for privacy including data breaches
• Optimising Google search rankings

Course Outcomes

By the end of the course you should be able to:

• Establish a sustainable presence on the social media platforms relevant to your business
• Execute a social media campaign and measure its impact using metrics
• Understand online privacy laws and best practice for social media marketing

Who Should Attend
Anyone responsible for social media marketing who would like to learn how to develop and execute a social media marketing plan. If you already run campaigns using social media, and are not a beginner or looking for a refresher course, you should consider the course Social Media and Analytics: Advanced.

Level
Beginner: You should have a basic understanding of Twitter and Facebook. The course is suitable for those wanting to understand how to use social media for their business needs, beginners or those who need to refresh their knowledge and engagement strategies.

Follow Up Courses

After you have completed this course you may be interested in learning more about Search Engine Optimisation, Google Analytics or Graphic Design for Social Media.

Alternative Study Options

• This course is also available as an online course: Social Media Marketing (Online).
• We also offer bespoke social media marketing courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Reviews
"Stimulating, thought provoking and very relatable."

"The tutor was fantastic and I was really pleased with the course. The pace of the class was spot on and full of useful information."

"I thought the course was really informative and inspiring and covered most of the things I wanted to learn. The tutors were really well versed in their field and I enjoyed hearing about their successes outside of the teaching domain... For a two day short course the level of information was spot on! I would definitely return for another short course."

"The course was extremely interesting and all information taught was extremely relevant. Rosalind was a fantastic teacher!"