Strategic Advertising and Marketing Communications, MA

University of Greenwich

Postgraduate

In

£ 10,600 VAT inc.

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Description

  • Type

    Postgraduate

  • Duration

    1 Year

We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.

Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title.

The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.

Facilities

Location

Start date

Start date

SeptemberEnrolment now closed

About this course

Graduates of this degree are currently working as communications consultants and and managers for communications agencies and companies such as PricewaterhouseCoopers (PwC), Co-op Group, MobiSystems Inc, NBC Universal Media, as well as various private companies, non-profits and government organisations around the world.

You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.

Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.

What you should know about this course
You’ll learn to develop eye-catching campaigns and become an effective marketer and communicator.
Learn from leading academics and industry experts.
Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021)
Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021)
Our courses in Marketing are ranked in TOP 5 for graduate prospects in London (The Complete University Guide League Tables 2021)

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Reviews

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 11 years

Subjects

  • Options
  • Public Relations
  • Marketing
  • Marketing Communications
  • Advertising and Marketing
  • Digital Marketing
  • Branding
  • Advertising
  • Public
  • Planning
  • Communications
  • Communication Training

Course programme

Year 1

Option Set 1

Students are required to study the following compulsory modules.
  • Academic English for Postgraduates (Business)
  • Developing Advertising and Promotional Strategies (30 credits)
  • Digital Marketing (30 credits)
  • Creative Content (15 credits)
  • Transformational Leadership through Transversal Skills
  • Data Analytics for International Business Decisions (15 credits)
  • Research Methods (15 credits)
Students are required to choose 1 module from this list of options.
  • Dissertation (45 credits)
  • Consultancy Project (45 credits)
Students are required to choose 2 modules from this list of options.
  • Branding (15 credits)
  • Inside the Customer's Mind (15 credits)
Option Set 2

Students are required to study the following compulsory modules.
  • Academic English for Postgraduates (Business)
  • Developing Advertising and Promotional Strategies (30 credits)
  • Digital Marketing (30 credits)
  • Creative Content (15 credits)
  • Transformational Leadership through Transversal Skills
  • Data Analytics for International Business Decisions (15 credits)
  • Research Methods (15 credits)
Students are also required to choose 1 module from this list of options.
  • Dissertation (45 credits)
  • Consultancy Project (45 credits)
Students are also required to choose 2 modules from this list of options.
  • PR Planning and Communication Skills (15 credits)
  • Corporate Communications (15 credits)

See related categories

Strategic Advertising and Marketing Communications, MA

£ 10,600 VAT inc.

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