Marketing Communications MSc
Course
In London
Description
-
Type
Course
-
Location
London
Accredited by the Chartered Institute of Marketing (CIM), MSc Marketing Communications aims to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications.
Facilities
Location
Start date
Start date
Reviews
Subjects
- IT
- Marketing
- Marketing Communications
- Communications
Course programme
Modules
- Integrated marketing communications (20 credits)
- Cross cultural buyer behaviour (20 credits)
- Creative and media strategy (20 credits)
- Emerging issues in marketing communications (10 credits)
- International brand management (20 credits)
- Research methods (20 credits)
- Dissertation 20,000 words (60 credits)
Plus one elective unit (10 credits)
- Public relations
- International marketing
- Social marketing strategy
- Market driven marketing
- Digital and social media
Marketing Communications MSc