Course

In London

Price on request

Description

  • Type

    Course

  • Location

    London

Accredited by the Chartered Institute of Marketing (CIM), MSc Marketing Communications aims to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications.

Facilities

Location

Start date

London
See map
103 Borough Road, SE1 0AA

Start date

On request

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Reviews

Subjects

  • IT
  • Marketing
  • Marketing Communications
  • Communications

Course programme

Modules

  • Integrated marketing communications (20 credits)
  • Cross cultural buyer behaviour (20 credits)
  • Creative and media strategy (20 credits)
  • Emerging issues in marketing communications (10 credits)
  • International brand management (20 credits)
  • Research methods (20 credits)
  • Dissertation 20,000 words (60 credits)

Plus one elective unit (10 credits)

  • Public relations
  • International marketing
  • Social marketing strategy
  • Market driven marketing
  • Digital and social media

Marketing Communications MSc

Price on request