Course not currently available
Strategic Marketing in a Digital Age
Short course
Online
Description
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Type
Short course
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Level
Intermediate
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Methodology
Online
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Class hours
7h
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Duration
1 Day
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
Ideally suited to SME directors, Entrepreneurs and SME Marketing Managers, this tutor led professional development course will provide an overview of how businesses can add greater value by integrating marketing holistically throughout the organisation.
An overview of the following will be provided: consumer behaviour theory, market segmentation, targeting of specific demographics, consumer touchpoints and, in line with current trends, digital marketing strategies. The application of these fundamentals will enable organisations to implement cost effective marketing strategies or the knowledge to confidently recruit marketing resource or to outsource.
About this course
Ideally suited to Managing Directors and Marketing managers of SME’s and Entrepreneurs.
Reviews
Subjects
- Market
- Marketing
- Consumer Behaviour
- Demographics
- Learning
- Learning and Development
- Marketing Communications
- Accredited
- Demonstrating
- Opportunities
Course programme
An accredited provider of the CPD Standards Office
We are proud to be an accredited provider of the CPD Standards Office for our online short courses and free courses, demonstrating that they conform to CPD best practice and are appropriate for inclusion in a formal CPD record.
Learning outcomes
During the Strategic Marketing in a Digital Age course you can expect to:
- Understand current business opportunities and threats and how they affect marketing strategy
- Use strategic models to plan marketing actions to maximise your opportunities and strengths
- Apply consumer behaviour theory to aid understanding of customers
- Understand how to segment the market and target specific consumer demographics
- Understand the value of current operating markets and make appropriate targeting choices
- Identify strategic marketing assets
- Understand digital strategies
- Understand consumer touchpoints
Strategic Marketing in a Digital Age