Strategic Public Relations, Protocol and Travel Management
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LCT is a very good place to learn. Thanks.
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Truly fascinating and a decent beginning stage for expanding my comprehension and learning. Simple to access whenever, modules were pleasant and short so great blasts of data and straightforward. I feel that I have picked up information that I can take forward inside my present calling and apply my insight to get the most ideal outcomes for my association in all types of media. Would prescribe this course for anybody.
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Very well-planned course. I enjoyed it.
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Short course
In London
Enhance your organisation's profile internationally!
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Type
Short course
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Level
Beginner
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Location
London
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Duration
2 Weeks
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Start date
October
other dates
Enhance your organisation's profile internationally with this Strategic Public Relations, Protocol and Travel Management Course, imparted by London Corporate Training.
This programme is designed for both executives new to the role and mid-level executives who want to build on their existing knowledge of working in this area of PR. Week one of this course introduces PR as a discipline distinct from marketing and advertising with its unique role to play in business and government.
Training consultants also discuss how PR strategies need to relate to the modern international media landscape characterised by the internet, mobile technology, and social media. In order for stories to have an impact on the news, it is necessary to understand the basis of what makes a good story and how to write for media, as well as assessing target markets effectively so that messages are delivered to the right audience.
Increasingly, Public Relations departments are undertaking the duties of protocol and travel management as part of corporate PR strategy. The lessons in week two of this course therefore examine how to develop successful strategic planning for overseas travel, from obtaining visas and organising accommodation to meeting and receiving international VIPs.
Finally, the schedule analyses how Protocol and Travel responsibilities should be integrated into an overall PR programme as well as techniques for the successful planning of exhibitions, conferences, visits and events. Discussions also cover effective planning of domestic travel arrangements.
If you want to be part of this training, please ask for further information to the centre through emagister.co.uk. You won’t regret it!
Facilities
Location
Start date
Start date
About this course
By the end of the course you will be able to:
• Build on existing knowledge of Strategic Public Relations
• Apply the tactical skills required for Strategic Public Relations
• Manage the key aspects of protocol
• Apply tips, tools and techniques to arrange smooth business travel
• Meet the expectation of those involved in protocol and travel arrangements
• Protocol officers
• Travel offices
• Travel executives
• Public relations officers
• Public relations executives
• Public Relations researchers
• Those responsible for protocol, travel and accommodation
• Those in PR in public sector, private sector and not-for-profit organisations
• Those in PR at the national, regional and community level
• Those working for international, global or supranational organisations
Reviews
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LCT is a very good place to learn. Thanks.
← | →
-
Truly fascinating and a decent beginning stage for expanding my comprehension and learning. Simple to access whenever, modules were pleasant and short so great blasts of data and straightforward. I feel that I have picked up information that I can take forward inside my present calling and apply my insight to get the most ideal outcomes for my association in all types of media. Would prescribe this course for anybody.
← | →
-
Very well-planned course. I enjoyed it.
← | →
Course rating
Recommended
Centre rating
Anonymous
Sophie Graham .
Ayed Al Ayed
Muganga Rachel
Lola Fasanya
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 15 years
Subjects
- Public
- Media
- PR training
- Writing
- Strategic Public relations
- Protocol
- Travel management
- Public Relations
- PR Channels
- Target markets
- PR Events
- Budgeting
- Cost Control
- PR
Course programme
- Objectives and key elements of Public Relations
- Importance, benefits and challenges of Public Relations management
- How PR differs from marketing, advertising and sales
- Advantages and disadvantages of all PR options
- Importance of PR internally
PR Channels
- Print media and its current and likely future role in PR
- Television and the impact it can have
- Radio - relying on voice only
- Mobile technology and increasing accessibility
- Social media and multi-media - growth, complexity and impact
Writing for all Media
- What makes a good story?
- How to win and keep reader’s attention
- Writing for print: marketing materials, news, features, editorial and letters Press releases which are published not ignored
- Writing effectively for electronic media
Target markets
- Requirements of target audiences and stakeholders
- What are your competitors doing and how successfully?
- 15 different types of research to find out the answers
- Identifying the most appropriate way to reach your audiences
- Pitfalls to avoid on messages and content
PR Events and Activities
- Organising, preparing for and delivering presentations
- Visits to your organisation by media and journalists
- Lobbying: advantages, risks and impact
- Sponsorship: maximising return on investment (ROI)
- Corporate social responsibility
The Right Documents, at the Right time, in the Right place
- Organising passports, processing visas and overcoming the complexities and problems
- Compliance with entry requirements and immigration rules
- Ensuring the health, safety and security of staff and visitors
- Booking tickets; timetables; time differences; holidays; cancellations
Accommodation and International Travel Requirements
- Factors to choose and book the most appropriate hotel and rooms
- Customer and protocol requirements; preferred hotels list; change in plans; families
- Car transport; tolls; parking; rental; security; motorcades
- Meeting the demands of business travel: payment methods and exchange rates
- Methods to research all possible options and prioritise the best
Exhibitions, Conferences, Visits and Events –National and International
- Planning and organising events, conferences and visits
- Organising, exhibiting at or attending exhibitions
- Trade visits and the protocol for them
- Greeting foreign dignitaries, flying flags correctly and meeting expectations Order of precedence for official ceremonies
Budgeting and Cost Control
- Budgeting accurately and meaningfully
- Monitoring authorisation, approvals, expenditure, allowances, expenses and receipts
- Cost control for ensuring that expenses are legitimate
- Cancellations, claims, reimbursements, hospitality
- Insurance which is robust, appropriate and up-to-date
Strategic Public Relations, Protocol and Travel Management