Strategies for Growth
Course
Online
Description
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Type
Course
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Methodology
Online
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Start date
September
The course aims:
-To identify and evaluate the range of strategies for change
-To evaluate critically and apply strategic management concepts tools and techniques
-To apply learning to strategic problem definition and resolution
-To identify and appraise alternative strategies and their implementation
Facilities
Location
Start date
Start date
About this course
After completing the module the student should be able to:
1. Identify the various influences from the internal and external environment.
2. Use a variety of techniques for assessing the impact of those environmental influences.
3. Identify a range of different strategic options, such as developing new products, outsourcing,
mergers etc.
4. Analyse and compare the different options and to select the one that best suits the organisation.
Reviews
Subjects
- Strategic Management
- Market
- Finance
- Planning
- Strategic Planning
- Strategy Development
- Planning and Business
- Planning Process
- Analysis methodologies
- Finance strategy
Course programme
- Missions and visions – strategy statements, hierarchy of aims
- Key phases of growth – Greiner’s Six Turning Points
- Strategic capability – VRIN framework, RBV approach, the value chain
- Environmental analysis – SWOT, PESTLE, scenario planning, Porter’s Five Forces
- Strategic options – Porter’s generic strategies
- Diversification, integration and outsourcing – mergers and alliances
- Sources of finance
- Evaluating future strategies – Ansoff’s matrix, BCG growth-share matrix, Direction Policy matrix
Strategies for Growth