Summer School - Digital Markeing

DIGITAL MARKETING

During this programme, you will deep-dive into digital marketing in order to understand the ecosystem of branding and selling on the web. Gain a proper overview of digital branding and digital commerce as well as an elaboration on specific digital channels that are essential for a modern marketing mix. After successfully completing this course, you will be able to understand the operating system of digital marketing and prove your practical skills on how digital channels can be used to acquire and maintain customers. Relevant case studies and dedicated exercises will improve your understanding and help you get some practical insights on the subject.