The Ultimate Event Management Course

Module 1 Professional Event Planning

Unit 1 Overview of Event Management Planning

• Learn how to event plan
• Important points
• Why have an event planner
• Why is there a need for an event
• How large is the event and where should it be held?
• You will also learn about event possibilities
• Make lists of what you need
• Can you afford enough staff and materials
• Do your sales cover your budget

Unit 2 Event Locations

• In this module we cover event locations
• Learn how to research an appropriate venue for the event
• Learn how to inspect a venue
• Research how many people can fit in the venue and the sizing of tables
• We also look at catering
• Booking a caterer
• A caterer package
• Cost of a caterer
• What food will be served and what styles of service.

Unit 3 Event Production

• You will learn about Event production
• Industry terms like ‘Bump in and bump out’
• Audio-vizuals and amazing factor entertainment
• Sufficient food and beverage and designing a layout tailored to the event
• Event organization with important questions to cover
• What amenities do I need for this event?
• Toilets for this event?
• Do I have enough power or will I need generators for extra power
• Do I have enough water
• Organising emergency services.

Unit 4 Crowd Management

• In this module we will look at crowd management
• Appropriate times of people coming and going
• Expectations of behaviour of the guests attending the events
• Displaying maps of the venues of where bathrooms are and emergency exits and services
• Filling out a police security form
• We also look at venture management
• Looking at the scope of the event
• Getting together a project management team
• Confirming all services and activities
• Making a run sheet.

Unit 5 Staffing

• In this module we cover staffing
• Hiring volunteers, contractors, part timers and full time workers
• Making a job description
• Holding interviews, when to recruit
• Making an induction for staff to learn what they are doing
• Pick up uniforms and sign contracts
• Staff breaks and providing staff food
• Roles of event staff

Unit 6 Legal

• Learn about the legal side of event management
• Government legislation
• Fire and weather insurance
• Superannuation, public and product liability
• Documenting all legal requirements
• Regulations of the event
• Restrictions and insurance
• Signage of the event
• Water regulations
• Tips on sound regulations.

Unit 7 Employee Management

• In this module we cover employee management
• How to keep staff motivated
• Giving staff various jobs
• Firing staff, rostering staff, rewarding staff
• Good customer service
• Health and safety
• How to train staff with manual handling
• Supervising machinery
• Personal protective gear and safety checklists.

Unit 8 Budgeting

• This module will teach you how to budget for your event
• How to make a profit from the event
• Contingency plan
• Considering the economy for the event
• Learn how to budget for entertainment
• Food and beverage
• Uniforms
• Printing
• Photography
• Venue hire
• Transport
• How to bid for an event
• Learn how to meet the needs of a customer like theme, entertainment, catering, date, time and packages.
• Advice on how to make a proposal.

Unit 9 Risk Management

• In this module you will learn about risk management
• How to avoid hazards and risk from happening in your event
• How to assess your hazards and risks
• Make a contingency plan for risks
• Learn how to control and maintain the risk or hazard
• Public relations
• How to communicate between your event and the customer
• How to build relationships with businesses and to brand with the company

Unit 10 Event Promotion

• This module will help you discover how to market your event
• Learn about the demographics and the economy
• How to promote your event over social media, tv, radio, newspapers, emails and billboards.
• Learn how to identify your customers
• You will also look at sponsors
• Advice on brand awareness
• Charity sponsorships and learning how a relationship with a business will sponsor your event.

Module 2 Business Development Skills

Business, Websites, Marketing and Business Plans

Business

• Learning how to set up your home office
• How to register your business
• Business cards
• Putting together a portfolio
• Testimonials
• Make up a contract
• Own business website
• How to make your website attractive and active
• Place your portfolio on for customers to see and how to maintain it.

Websites

• How to build a website for your business
• How to buy images
• What type of websites
• How many pages and what you need
• The do's and don'ts

Marketing

• How to market yourself
• Networking
• Evaluating your competition
• Testimonials
• Goal setting

Writing a Business Plan

• How to write a plan
• The steps
• Download the PDF attached to the course

How To Be A Successful Entrepreneur

• Understand how to start a business
• How feasible is it
• What Is the Market/Competition Like?
• Basics of Starting a Business
• What Should Be Included in the Business Plan
• Contact Organizations for Guidance
• Develop Job Descriptions
• Company Culture
• Marketing the Business
• Run the Business
• Grow the Business

The Importance of Personal Branding

• Be Real
• SWOT Analysis
• Pillars
• Passions
• Define Your Strengths
• The Three C's
• Controlling and Developing Your Image
• Personal and Professional Influences
• Sharpening Your Brand
• Appearance Matters
• Social Media
• Brand Management During a Crisis
• Branding Personality Traits

Develop and Implement Interpersonal Skills

• Verbal Communication Skills
• Listening and hearing: they aren't the same thing
• Non-Verbal Communication Skills
• Body language
• It's not what you say, it's how you say it
• Making Small Talk and Moving Beyond
• Starting a conversation
• The four levels of conversation
• Moving the Conversation Along
• Remembering Names
• Creating a powerful introduction
• Giving in without giving up
• Bringing People to Your Side
• Disagreeing constructively
• Negotiation Basics, opening, closing
• Creating a powerful first impression

Learn How To Develop and Implement Organisational Skills

• Remove the Clutter
• A place for everything and everything in it's place
• Write it down
• Urgent / Important Matrix
• Divide tasks
• Have a master calendar
• Setting deadlines
• Coping with things outside of your control
• Use a day planner
• Finish what you start
• Focus on the important
• Do quick tasks immediately
• Find a system that works for you
• Remove distractions
• Setting delivery rules
• Avoid the Causes of Disorganisation
• Discipline is the Key to Stay Organised