Value Based Pricing - Value Based Pricing Example

Introduction

This course will provide delegates with the knowledge of value based pricing within a business. The course will cover elements such as profit impact, optimising value, building customer relationships and planning pricing initiatives in order for the delegate to gain a full understanding of value based pricing.

Pre-Requisites

• No pre-requisites are required for this course.

Who should attend?

• This course is aimed at delegates interested in developing their knowledge of value based pricing such as brand and product marketing managers, market analysts, sales managers and key account managers.

What will you learn?

After attending the Value Based Pricing course you will understand:

• Constructing a value proposition
• Quality of business
• Long term customer relationships

Course Outline

• Planned pricing initiatives
• Profit impact
• Alternative pricing strategies
• Optimising value
• Value propositions
• Customer value price