Web Analytics - Including Google Analytics
Short course
In London
Description
-
Type
Short course
-
Location
London
-
Duration
1 Day
Suitable for: Relevant to all editorial, sales and marketing people involved in promoting to and enlarging audiences for their titles and websites.
Facilities
Location
Start date
Start date
Reviews
Course programme
How to measure and evaluate your website and Google performances, and gain a deep understanding of who is accessing your site, how and why.
- How to measure visitors to web sites
- The key metrics
- Which analysis tools work best for you, and why
- Meaningful statistics - how to interpret and use them
- What draws people to your site and what doesn't
- How audiences explore pages
- Conversion rates of visitors to subscribers, buyers and events
- How to optimise a site using the web measuring tools
- Using online research tools to enhance your web analysis
- Tracking and reporting – sharing with others in the team
Web Analytics - Including Google Analytics