Web Analytics - Including Google Analytics

Short course

In London

£ 380 + VAT

Description

  • Type

    Short course

  • Location

    London

  • Duration

    1 Day

Suitable for: Relevant to all editorial, sales and marketing people involved in promoting to and enlarging audiences for their titles and websites.

Facilities

Location

Start date

London
See map
The Pma Centre For Media Excellence, 7a Bayham Street, Mornington Crescent,, NW1 0EY

Start date

On request

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Course programme

How to measure and evaluate your website and Google performances, and gain a deep understanding of who is accessing your site, how and why.

- How to measure visitors to web sites
- The key metrics
- Which analysis tools work best for you, and why
- Meaningful statistics - how to interpret and use them
- What draws people to your site and what doesn't
- How audiences explore pages
- Conversion rates of visitors to subscribers, buyers and events
- How to optimise a site using the web measuring tools
- Using online research tools to enhance your web analysis
- Tracking and reporting – sharing with others in the team

Web Analytics - Including Google Analytics

£ 380 + VAT