Visual Communication

Bachelor of Fine Arts in Visual Communication (BFA)

The Visual Communication degree program at AIU is designed to educate and develop artistic and imaginative students for the wide range of careers in the fields of art and design. The program emphasizes the development of the thinking process and the ability to solve design problems creatively. Students can learn the principles, practical applications, technologies, and methodologies used in solving complex design problems in a creative and unique manner.

Career Opportunities

The Bachelor of Fine Arts (BFA) in Visual Communication degree can help prepare students who are interested in developing or advancing a career* as a/an:

• Art Director
• Design Manager
• Graphic Designer
• Art Editor
• Illustrator
• Photographer
• Web Designer
• Multimedia Expert
• Animator.

Challenging, Relevant Coursework

The BFA in Visual Communication degree features industry-relevant coursework taught by faculty members with experience in their respective field. Key topics addressed in this degree program include the history of visual communication; graphic design, typography and computer graphics for print- and screen-based applications; web design and multimedia; illustration, fine art and animation; advertising, fashion and journalistic photography as well as photography as fine art.

Objectives

Upon completion of the program, the student should be able to:

• Demonstrate broad knowledge of their chosen specialty area and its relevance within the wider context of Visual Communication, in a business environment.
• Understand the cultural, aesthetic, historical and theoretical issues relevant to the studied specialty and to the students' desired areas of work or postgraduate study.
• Demonstrate knowledge of the wide range of organizations that use the services of artists and designers, towards their business objectives.
• Employ their knowledge of a range of experimental and speculative strategies with which to test and develop ideas and push beyond the usual towards original innovative design solutions.
• Demonstrate knowledge of the range of contemporary media and appropriate technical skills from which to select towards design solutions.
• Demonstrate ownership of and responsibility for a self-directed professionally executed portfolio of work.