Wedding Planner with Finance & Business Management

Module 1 : Profession of a Wedding Planner
What is the profession of a Wedding Planner?
What are the characteristics of a Wedding Planner?
Client Questionnaire
The planning process
Types of weddings
Choosing music for the ceremony.
Choosing music for the banquet.

Module 2 : Planning for the Big Day
Engagement Party - wedding planner’s functions
Bachelor party - individual or joint
Choice of venue for the celebration
Invitations: design and content
How to prepare the guest list
Flower girls and pageboys - functions
Rings and symbols of partnership
The speeches - who, how, when and why?
Event checklist - Video tutorial

Module 3 : Dressing the wedding party
For the bride
For the groom
For the bridesmaids, best man, flower girls and page boys
Other things to consider when dressing the bridal party
Make up
Hair colour and style
Nail care

Module 4 : The Reception, Party and Gifts
Choosing the banquet menu
Complementary Services
Floral decoration for the church, for the couples’ mode of transportation and for the banquet location
Layout of tables
What to give to your guests?
What to give the couple?
Capturing lifelong memories: After party
The honeymoon

Module 5 : Budget, Payment and Review
Final Budget
Sample Budgets
Payments
Incidence Analysis

Module 6 : Marketing your Wedding Planner business
Market research
Build your brand
Take advantage of low cost marketing techniques
Make your website work hard for you
Use social media
PR and advertising

Module 7 : Starting your Wedding Planner business
Funding
What help is available
Setting up your business
Running your business

Module 8 : WEDDING PLANNER RESOURCES

Module 9 : Beginning accounting
History of accounting
Why is accounting important?
Decisions you must make Jargon, or how to speak like an accountant

Module 10 : Types of accounting
Financial accounting
Management accounting
Tax accounting

Module 11 : Making sense of your accounts
Organization
The accounting cycle
Using computers for accounting
How does computerized accounting work?

Module 12 : Keeping inventory and tracking sales
Purpose of inventory
Keeping up with inventory
Keeping track of sales
Balancing cash

Module 13 : Controlling and managing expenses
How to control expenses
Balancing your payroll
Long-term asset acquisitions
Financial liabilities

Module 14 : Avoiding illegal accounting
Improper accounting procedures
Avoiding shortcuts
Famous accounting scandals

Module 15 : Introduction to bookkeeping
Importance of bookkeeping
Single-entry bookkeeping
Double-entry bookkeeping

Module 16 : Proper bookkeeping
Balancing and testing your book
How to adjust entries
Financial statement preparation
Profit analysis
Liquidity, and how to test it
Why is internal control important?

Module 17 : Tracking & reporting taxes
What are business taxes?
How to report year-end numbers to the government
Finishing and closing your books

Module 18 : Handling an audit
External auditor
Internal auditor
Cost auditor
Performance audit
Quality audits

Module 19 : Marketing
What is marketing?
Customers needs and wants
Marketing research
Market research: what to look at and where to find it
Segmentation Positioning
The 4 Ps – Product, Price, Place, Promotion
Three more Ps – People, Process, Physical environment
Product development
Pricing strategy
Credit and payment terms
Promotion channels
How to distribute your products, B2B marketing
After sales service – handling complaints and returns

Module 20 : Your Marketing Plan
Why have a marketing plan?
Essential components for a marketing plan
Sample marketing plan

Module 21 : Low cost marketing techniques
Business image
Increase your visibility in your community
Referrals
Build a mailing list
Business networking

Module 22 : Developing your brand
Brand identity
Differentiate
Brand name and logo
Building your brand personality
How?
Believe in your brand and your customers will too

Module 23 : Your website
Why do you need a website?
Setting up a website
Creating good content
The copy
Search engine optimisation, SEO
Website analytics
Benefits of blogging

Module 24 : Social Media and Online Marketing
What is online marketing?
The power of social media
Rules of engagement
Prepare a social media marketing plan
Manage your online presence
How to be likeable on social media
A picture is worth a thousand words
Facebook
LinkedIn
Google +
Business
Twitter
Blog
YouTube
Pinterest
Skype
Email marketing

Module 25 : Public Relations and Advertising
Look for PR opportunities
Brainstorming
Writing an effective press release
Radio/Press interview
Generate newsworthy ideas
Advertising

Module 26 : Sales
Sales campaigns
Your sales pitch
Lead generation
Pay per click advertising (PPC) and selling online

Module 27 : Preparation – Before you start your business
Self-assessment. Are you an entrepreneur?
Market Research and competition analysis
Developing, assessing and testing your idea
Funding – how to finance your business idea
Availing of help

Module 28 : Preparation – Introduction to Marketing
Income sources and pricing
Marketing, advertising, promotion
Building your marketing and sales strategy
Make full use of technology

Module 29 : Setting up your business
Your business structure
Business name, brands and intellectual property
Legislation/regulation/permissions
Registering the business

Module 30 : Running your business
Budgets and cash flow
Accounting, record keeping and taxes
Business bank account and online banking
Arranging finance
Insurance
Premises
Home based business
Staff, motivation and training

Module 31 : Business Plan
What is a business plan and why do you need one?
Sections in the business plan
Access help to write your plan

Module 32 : Launching your business
Planning a successful business launch
Time management and delegation
Personal development
Building your business network