Writing an Integrated Marketing Communications Plan

The Chartered Institute of Marketing

Training

In London

£ 625 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

This workshop will show you how a well thought-through communications plan, which demonstrates how all the tools, techniques and media will work together to drive the customer journey, will ensure your resources are used effectively and efficiently.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course will help you plan integrated marketing communications that deliver. Marketing communications, whether above or below the line, cost time and money.

You may have specialised in one communications discipline and now need to take an overview. Perhaps you have moved to a managerial role and now need to create your first plan. Or maybe you have been planning communications for some time and simply want to reflect on your approach and gain some new ideas.

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Subjects

  • Approach
  • Communications
  • Marketing
  • Writing
  • Media
  • Marketing Communications
  • Communications industry
  • Communications Planning
  • Planning
  • Business

Course programme

Learning outcomes
  • Understand why fragmentation of the communications industry requires an integrated approach to communications planning.
  • Use a simple, six-stage approach to planning.
  • Set organisational (business), marketing and communications objectives that work together and can be measured.
  • Adopt an approach to thinking about how your audiences perceive value and how this can be used to shape your value proposition.
  • Use your value proposition to determine positioning and messaging.
  • Select communications tools and media based on their merits, your objectives and your constraints (such as budget).
  • Measure the performance of your communications using outcome metrics and return on investment criteria.

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Writing an Integrated Marketing Communications Plan

£ 625 + VAT

The best Other Marketing courses

See all

See all