Writing Skills Training

Writing for the Web requires new writing skills and an understanding of how to build effective relationships with your unseen audience.

The Digital Age has created the technology for communicating on a scale never dreamt of just a few short years ago. Many Digital Copywriters believe that their primary aim is to give lots of information and will cram their copy with far too many facts and data.

At the click of a mouse, people can (and do) go elsewhere if they aren't getting what they want - which quite simply is a reason to keep on reading. So, whether you write copy for your company's website, or whether you're charged with producing E-newsletters, E-magazines or other marketing materials, brochures or advertising flyers - we'll help you to finesse your skills so that you attract your audience and keep them wanting more.

Writing Effective Professional Reports
To produce professional reports people will want to read, they must be consistent, brief, clear, concise and effective. If they are not easy to read, understand and act upon, no one will read them. We know that most people hate official reports. Perhaps it's because nowhere can communication be more messy or confused.

Whether you have to write them or read them - most people would prefer not to. We help demystify the whole process from effective planning to getting started - we aim that everyone leaves us feeling far more confident about how to tackle their next report. Our Writing Skills Training can be tailored as an in-house management programme to address specific issues within your company.