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Writing for the web e-learning course

ContentETC

Training

Online

£ 20 + VAT

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Description

  • Type

    Training

  • Level

    Beginner

  • Methodology

    Online

  • Class hours

    3h

  • Duration

    Flexible

  • Personal tutor

    Yes

Our how to write for the web interactive training course will show you all the vital secrets - the best practice for writing online, how the right language makes your web copy easier to read, examples of good web writing, tops tips for writing online, making the most of search engines and attracting more people to your site.

Online readers are more demanding, less loyal and won't give you as much time. Your words need to work much harder to get your message across. This e-learning course will show you how.

The course comes in 4 parts:

Part 1: Reading on the web is different to reading print. Find out how so you can make your writing work online

Part 2: Pull readers to your site by writing to attract search engines, then learn how to keep them reading

Part 3: Get your information in the right order. It will make the maximum impact on your readers – and keep them coming back for more

Part 4: Make the most of the media; see how images and video play a role in getting your message across

About this course

You will learn:

All the ways that web content differs from the printed word
The essential techniques for effective online writing
The secrets of grabbing your readers' attention
How to use language to build reader interest
How to adapt your print content for online audiences
The secrets of search engines, keywords and phrases
Why you should use images and other visual devices
Time-saving tips and tricks used by the professionals
The latest tactics for achieving online impact
The benefits of interactivity, including links, podcasts, video, audio and social media

...and much more.

Writing for the web is an ideal complement to our Search Engine Optimisation and Blogging online courses.

This course is great if you are about to, or have just started, writing for the web, either professionally or personally.

No prior experience needed. We will give you everything you need to know.

Certificate

You have the option of receiving tailored one to one feedback from the trainer, and can contact them at any point.

We will email you a full course outline and answer any queries you have.

Questions & Answers

Add your question

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We will only publish your name and question

Reviews

Subjects

  • Web
  • Writing for the Web
  • Writing
  • Media
  • Online Writing
  • SEO
  • Differences to print writing
  • Website writing
  • Writing online
  • Writing web content

Teachers and trainers (1)

Margaret Coffey

Margaret Coffey

Senior trainer

Margaret Coffey is a journalist, trainer and founding-director of ETC. She works with major publishing houses to design and deliver programmes to improve the performance of editors and journalists across all media channels. For 20 years she has written about business and technology for US and UK publications and websites, including BusinessWeek, The Independent, The Financial Times and many others. Margaret leads our News writing, Feature writing and Writing for the web online courses.

Course programme

Writing for the web

Online readers are more demanding, less loyal and won't give you as much time. Your words need to work much harder to get your message across. This e-learning course shows you all the vital secrets - how the right language makes your copy easier to read, making the most of search engines and attracting more people to your site.

Writing for the web gives you:

How people read online

Thinking about your readers

Why are they there and what do they want?

How people read a screen

The skim factor

What does this mean for the writer?

Writing for the web

Web vs. print: the differences

The 20/50 rule: keeping copy short

Getting the most important information first

Grabbing your reader with short and sharp headlines

Using the inverted pyramid

The vital first paragraph

Using active language

Breaking copy up

Thinking top and left of the page

Adapting material for longer articles

Using devices to pull the reader’s eye down the page

Using search engines to pull readers to your site

How readers are measured

How search engines work and rank your site

Feeding the search engines

Using key words and phrases

How writing changes for search

Striking a balance

Using the media

Giving your coverage depth

Creating links

Making it timely, offering more, and keeping it updated

Thinking and tagging images

Making it multimedia: using slideshows, podcast, and vodcasts

Encouraging readers to contribute through blogs, polls, quizzes and forums

Exercises and quizzes

To check your understanding of the theory, during the e-learning course you will be quizzed on how people read online; writing for the web; and analyse sample content from the web, to see what works and what doesn't.

Top Tips and checklists

Handy tips and checklists at key stages of the course. These cover vital topics including: how people read on the web; writing online; search engine optimisation; keeping things short; thinking left; breaking copy up and making it multimedia.

Feedback from the trainer

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.

See related categories

Writing for the web e-learning course

£ 20 + VAT

The best Journalism courses

See all

See all