Advertising and Marketing Communications BA (Hons)

UCLAN - University of Central Lancashire

Bachelor's degree

In Preston

£ 9,250 + VAT

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Description

  • Type

    Bachelor's degree

  • Location

    Preston

BA (Hons) Advertising and Marketing Communications offers students the knowledge and skills to gain a position in a dynamic and creative sector.

Our Advertising and Marketing Communications course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications, in ways that make profitable sense for client organisations. Accredited by the Chartered Insitute of Marketing and the Institute of Direct and Digital Marketing our Advertising and Marketing Communications degree was designed in consultation with the industry to ensure that graduates are equipped with the required skills set. Studying Advertising and Marketing Communications at UCLan has a strong practical element and our course gives students the knowledge and skills to gain a position in a dynamic and creative sector.    

Facilities

Location

Start date

Preston (Lancashire)
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University Of Central Lancashire, PR1 2HE

Start date

On request

About this course

Entry Requirements 2017/18 112 Points at A2; General Studies Accepted
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: 112 UCAS Points
International Baccalaureate Diploma: 28P
IELTS: 6.0 with no component lower than 5.5
GCSE: 5 at grade C including Maths & English or equivalent For...

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Subjects

  • Marketing
  • Communications
  • Marketing Communications
  • Advertising
  • Advertising and Marketing

Course programme

Course at a Glance Year 1

  • Marketing Essentials
  • Business Functions
  • Business Environment
  • Business and Management Project Essentials

Year 2

  • Marketing Management
  • Contemporary Consumers
  • Integrated Marketing Communications
  • Marketing Research
  • The Responsible Marketer
  • Employability and Professional Development

Year 3

  • Strategic Marketing or Public Relations for Marketers
  • Campaign Planning and Strategy
  • Media Planning and Buying
  • Advertising/Marketing Dissertation
  • Plus 2 options

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Advertising and Marketing Communications BA (Hons)

£ 9,250 + VAT

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