Course not currently available
Air Transport Management Seminar
Short course
In Bedfordshire ()
Description
-
Type
Short course
The programme includes consideration of cost control, route evaluation and revenue management. The economics and business models of low cost and full service scheduled airlines are analysed. Strategic issues such as alliance development, marketing changing distribution patterns and airport development are also covered.
Reviews
Subjects
- Economics
- Marketing
- Transport Management
Course programme
What you will learn
- To provide an insight into the economics of air transport and an understanding of key managerial issues within the industry
- To establish a forum for discussion of strategic decisions facing airlines in marketing, planning and organisation.
Air Transport Management Seminar