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Air Transport Management Seminar

Short course

In Bedfordshire ()

Price on request

Description

  • Type

    Short course

The programme includes consideration of cost control, route evaluation and revenue management. The economics and business models of low cost and full service scheduled airlines are analysed. Strategic issues such as alliance development, marketing changing distribution patterns and airport development are also covered.

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Subjects

  • Economics
  • Marketing
  • Transport Management

Course programme

Course structure Cranfield's Airline Route Competition Simulation (ARCS) business game is used to highlight some of the issues addressed in the seminar. All delegates will receive a Certificate of Attendance.
What you will learn
  • To provide an insight into the economics of air transport and an understanding of key managerial issues within the industry
  • To establish a forum for discussion of strategic decisions facing airlines in marketing, planning and organisation.


Air Transport Management Seminar

Price on request