Art Direction

On this course the tutor will take you through the various stages of working as a professional Art Director, from creating concepts to organising an advertising campaign. You will start by learning about the basic principles of being a visual director, including visual communication, semiotics and the importance of analysing contemporary trends and campaigns. You will continue the workshop developing concept boards, learning how to produce a campaign and maximise your creativity. You will also learn how to set up a photo-shoot and a TV advert. With expert advice and guidance from your tutor, Creative Director Giulio Mazzarini, you will discuss how the role varies across a variety of creative industries, and gain valuable tips about successfully working as a professional Art Director in this field.

Course Outcomes
By learning the principles and techniques of art direction, you'll be able to work on briefs, and deliver creative concepts and ideas. You'll also have improved your creative skills as a visual director, including powers of lateral thinking and general work performance.

Who Should Attend
Anyone who wants to explore the principles of art direction. It's likely you work in marketing, advertising, PR, sales, brand management, editorial, fashion, design or photography.

Course Level
All Levels welcome