B.A. Marketing (Hons)

London South Bank University Department of Education

Bachelor's degree

In London

Price on request

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Description

  • Type

    Bachelor's degree

  • Location

    London

Today, marketing permeates all organisations. As such, marketing is referred to as an orientation rather than merely an organisational department. The aim of marketing-orientated companies is to produce customer satisfaction. The Marketing (Hons) degree is offered by London South Bank University.

Facilities

Location

Start date

London
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103 Borough Road, SE1 0AA

Start date

On request

About this course

English Language Requirements IELTS Take IELTS test 6 CAE score 180(Grade C) IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more

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Subjects

  • Marketing
  • Marketing Strategy

Course programme

Course Content Methods of assessment for course overall: 72% courseworkYear 1
  • A practical introduction to marketing (double module)
  • The marketing environment
  • Business systems: A marketing perspective
  • Professional practice and organisational behaviour
  • Accounting for marketeers
Year 2
  • Consumer and buyer behaviour
  • Managing the offer
  • Supply chain management & logistics
  • Marketing research
  • Integrated marketing communications
Optional electives:
  • Marketing ethics and law
  • Digital marketing
  • Retail marketing
Year 3
  • Marketing project
  • Marketing strategy and planning
  • International marketing
  • Marketing for the 21st century
  • Brand management
Optional electives (choose two):
  • Public relations
  • Direct and digital marketing strategy
  • Social marketing strategy

See related categories

B.A. Marketing (Hons)

Price on request

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See all