Bachelor of Commerce (with a major in Marketing)

Global developments, together with the current drive to expand the South African economy, require people with business management skills who can be accommodated in any economic sector. In line with this national imperative, the Milpark Education School of Commerce BCom degree provides practical skills and a broad understanding of the international business environment.

The Milpark Education School of Commerce Bachelor of Commerce qualification has been rigorously developed to ensure market relevance and academic integrity. It is designed to provide graduates with the knowledge base, practical competence and application skills required to either enter the labour market or pursue further studies in this field.

The Milpark Education School of Commerce BCom equips you with skills that are valued by employers, giving you a smooth transition from the classroom to the boardroom. You will develop strong teamwork, critical thinking and creative problem-solving skills. Career opportunities exist in the following areas:

• Human Resource Management
• Marketing
• Retail Management
• Public Sector Administration
• Advertising Management
• Digital Marketing
• Analyst roles in the Banking and Financial sector

Year 1

• Induction to Business Studies
• Principles of Microeconomics
• Principles of Accounting
• Introduction to Business Management
• Global Corporate Citizenship

• Economics 1B
• Accounting 1B
• Business Law
• Marketing Management Practice

Year 2

• Economics 2A
• Business Management 2A
• Marketing Mix, Branding & Advertising

• Business Management 2B
• Digital Marketing
• Project Management

Year 3

• Business Management
• Economics 3A
• Entrepreneurship
• Services Marketing , Consumer Behaviour and Relationship Marketing

• Business Management 3C
• Marketing Research
• Contemporary issues in Marketing