BA (Hons) Fashion Marketing

BA (Hons) Fashion Marketing is a highly specialised course for individuals who want to pursue a career in fashion marketing. The course is tailored to the specific business environment relating to fashion consumers, fashion brands, the supply of fashion products and the related international aspects of fashion marketing and enables you to recognize your own individual interests and skills in the area of fashion marketing and prepares you for a range of fashion business careers.

You will learn the fundamental theory of marketing and how this is applied in practice, managing marketing across a variety of fashion organisations, from value brands to luxury labels. You will learn how fashion businesses determine consumer needs and wants across international markets and how to plan integrated marketing communications utilising the latest marketing communications platforms. You will learn about the importance of brand building and brand marketing, and explore specialist aspects of fashion marketing, such as sustainable fashion marketing, digital fashion marketing, customer relationship management, consumer behaviour, international fashion marketing, creative retailing, marketing strategy, leadership and innovation. As well as your own individual work there are opportunities for collaboration with other students on group projects, and you will gain invaluable experience by interacting with fashion industry professionals through guest speakers, industry visits and live industry projects.

An optional placement year between the second and final year of the course enhances the employability of students through offering valuable experience and contacts within the industry. LCF Careers offer support throughout the course on increasing your career profile, and, continue support after graduation through First Move.

BA (Hons) Fashion Marketing is based at High Holborn, adjacent to Lincoln’s Inn Fields. Other green spaces in the area include Gray’s Inn Gardens and Coram’s Fields. Situated nearby are Sir John Soane’s Museum in Lincoln’s Inn Fields, the Foundling Museum in Brunswick Square, and the British Museum in Bloomsbury. Markets worth visiting are the weekday lunchtime markets in Leather Lane and Exmouth Market. Covent Garden, with its numerous shops, bars and restaurants, the Royal Opera House and many of the West End’s theatres, is a ten minute walk away. The John Prince’s Street site, with the library, Oxford Street and Regent Street, is two tube stops along the Central line.

The course team arrange a variety of optional trips and visits to supplement your studies. These trips are often local and where possible provided at nil or reduced cost. Opportunities for extended trips to fashion industry events or areas of interest are usually offered in the first and second year and where these trips involve accommodation and travel costs we aim to offer good value for students.


Course Structure

Year One - Stage One - level 4 - 120 credits

• Term One: Introduction to the Fashion Business for Fashion Marketing (20 credits); Principles of Fashion Marketing (20 credits)
• Term Two: Fashion Branding (20 credits); Introduction to Cultural and Historical Studies (20 credits)
• Term Three: Marketing Collaborative Project (40 credits)

Year Two - Stage Two - level 5 - 120 credits

• Term One: Managing Fashion Marketing (20 credits); Cultural and Historical Studies (20 credits)
• Term Two: Researching Consumer Behaviour and Psychology (20 credits); Fashion Marketing without Boundaries (20 credits)
• Term Three: Fashion Marketing Development Project (40 credits)
• Professional Placement Year (optional)
• Diploma in Professional Studies

Final Year - Stage Three - level 6 - 120 credits

• Term One: Marketing Futures and Innovation (20 credits)
• Terms One and Two: Fashion Marketing Strategy (40 credits)
• Terms Two and Three: Final Major Project (60 credits)
• Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.


Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.
In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.