Business Entrepreneurship and Innovation BA (Hons)
Bachelor's degree
In Leicester
*Indicative price
Original amount in EUR:
9,250 €
Description
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Type
Bachelor's degree
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Location
Leicester
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Duration
3 Years
Whether you want to launch your own business or change an existing organisation, this programme immerses you in the world of creative business thinking, helping you to prepare for employment after university. You will develop your entrepreneurial and creative skills and apply them to real-world situations.
Taught by lecturers with industry experience, this course will hone your key competences as you study core topics that cut across business and entrepreneurial practice. In your second and third years you can choose from a range of optional modules, enabling you to tailor your learning to your interests.
You will gain practical experience with a real business through the Live Consultancy module and have the chance to take part in Fox’s Lair – our annual contest for entrepreneurs. It focuses on teamwork, project management, research, communication and problem solving – all skills in demand by employers.
Facilities
Location
Start date
Start date
About this course
Employers are now looking for graduates who possess the types of enterprising skills and attitudes taught on this course, enabling them to be successful across a range of different environments and contexts.
Recent graduates have gone onto roles such as Business Analyst at Capita, Supply Manager at Cummins, General Management Graduate at Network Rail and Business Process and Design Analyst at Vodafone.
Entry criteria
A typical offer is 104 UCAS points. You need to study at least two subjects at A Level or equivalent (eg BTEC)
Five GCSEs at grades A–C including English Language and Maths
Pass Access with 30 Level 3 credits at Merit (or equivalent)
English (Language or Literature) and Maths GCSE required as separate qualifications at grade C
Study a stimulating, challenging and interesting programme, designed to arm you with vital skills and competencies in preparation for life after university.
Benefit from the expertise of our lecturers, many of whom have worked in business and bring real-world experience into the classroom.
Guest lectures from business experts add real value to your experiential learning.
The work-based live case study assessment gives you experience of working with real companies as a consultant. As part of a team, you will visit a client and then present them with solutions to issues affecting their business.
Pitch a business idea to real-life entrepreneurs, with the chance to win a great prize, through our annual Fox’s Lair competition for first-year students.
Enjoy an international experience through our DMU Global programme. Previous study-focused trips have seen students travel to Copenhagen, New York, Berlin, San Diego and Toronto.
Placement opportunities with local, national and global companies. Past students have landed roles in purchasing and logistics at Siemens and as a management trainee at Enterprise Rent-A-Car.
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Subjects
- Media
- Team Training
- HRM
- Social Media
- University
- Art
- Teaching
- Leadership
- Entrepreneurship
- Management
- IT
- Innovation
- Marketing
- International
- Global
Course programme
Year 1
- Financial Decision Making
- Global Business Environment
- Academic Development and Prof. Practice
- Introduction to Entrepreneurship & Enterprise
- Principles of Marketing
- Digital & Social Media Context of Business
- Contemporary Management
- Corporate Entrepreneurship and Innovation
- Consultancy Live
- Performance Measurement in Organisations
- Business Research and Analytics
- Progressive Franchising
- Creative Art of Selling & Negotiation
- HRM in the Workplace
- Business Law
- Consumer Behaviour
- Direct and Digital Marketing
- International Marketing
- Global Strategic Management
- Perspectives on Creative Leadership
- Developing Business
- Crisis & Business Continuity Management
- Global Contemporary Business Issues
- Creative Management and Marketing
- Enterprise Dissertation*
- Social Innovation and Entrepreneurship
- Reflective Business Practice*
- Globalisation and International HRM
- Marketing of Services*
- E Marketing
- Customer Management
- Strategy and Management Dissertation
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study.
Assessment is through a varied range of innovative coursework methods (presentations, essays and reports) and usually an exam or test. Examples of coursework include:
Fox’s Lair!®, a Dragon’s Den-style activity in which you are tasked to work in business teams, generate a creative business idea and produce a supporting business plan. With coaching and support, teams then pitch their idea to prominent local entrepreneurs and business executives, thus developing a wide range of transferrable skills such as confidence building, team work, creative thinking and the art of presentation
A work-based live case study in which you visit and work with a real company as a strategy consultant
Studying different types of leadership and working in groups on different projects where you take it in turns to be the leader of a small team
Assessment is typically weighted as follows in your first year:
- Exam: 28%
- Coursework: 72%
Teaching contact hours
This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.
Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.
Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.
Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.
Additional information
Business Entrepreneurship and Innovation BA (Hons)
*Indicative price
Original amount in EUR:
9,250 €