The Business of Electronic Commerce
Short course
In Bath
Description
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Type
Short course
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Level
Beginner
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Location
Bath
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Duration
1 Day
The business aspects: To examine the business logic behind e-commerce and the current expansion patterns.. To view some of the experiences of companies so far.. To list the resources and typical time scales.. To isolate the key success and risk factors. The design and implementation aspects. To examine some of the software and hardware options available. To look at the. Suitable for: Management and high level technical staff involved in examining the opportunities and implications of E-commerce.
Facilities
Location
Start date
Start date
About this course
An awareness of general terms used in data processing
Reviews
Course programme
AUDIENCE: Management and high level technical staff involved in examining the opportunities and implications of E-commerce.
PREREQUISITES: An awareness of general terms used in data processing
DURATION: 1 day.
OBJECTIVES: The business aspects:
· To examine the business logic behind e-commerce and the current expansion patterns.
· To view some of the experiences of companies so far.
· To list the resources and typical time scales.
· To isolate the key success and risk factors.
The design and implementation aspects
· To examine some of the software and hardware options available
· To look at the analysis, design and implementation phases covering aspects such as: Transaction processing, Security, Site maintenance.
COURSE CONTENT:
Phases
Business Plan
Development
Market Strategy
Execution
The Business of Internet Commerce
The Commerce Value
Virtual storefront v brick and mortar
Internet Business Strategy
Building Loyal Customers Through Online Customer Service
The Competition
Conflicting Goals and Requirements
Cost of Set-up
Business Models - Some Case Studies
Legal Issues
Functional Architectures
Who is doing what?
Suppliers and their product strategies
Implementation Strategies
The Technology of Internet Commerce
The Internet and the World Wide Web
Infrastructure: net connectivity, bandwidth
Building Blocks for Internet Commerce
Software: Microsoft, Mercantec, Netscape, etc.
Hardware: servers, costs, reliability
System Design
Who: In-house, outsourcing
Cost
Creating and Managing Content
Description of the goods or services offered
Return/refund policy
Customer service contact, including e-mail address or telephone number
Security Practices
Cryptography
Security: Threats to E-Commerce, Vandalism on the Internet, Privacy and Confidentiality
Payment Systems: SET
Auxiliary Systems
Transaction Processing
Credit card transactions
Server and client based transactions
The Business of Electronic Commerce