Enterprise and Entrepreneurship BA (Hons)

" Enterprise and Entrepreneurship BA (Hons)

Want to know more about our courses and life at the University? Why not tweet us #AskCU and find out!

— Coventry University (@covcampus) February 9, 2015 OVERVIEW

This course runs in 2016/17.

Do you want to be your own boss, plan to work in a family business or hope to create a social enterprise? Maybe you are looking for a business based degree that that will stand out to employers. If any of the above applies to you, then the BA (Hons) Enterprise and Entrepreneurship could be the one for you.

With creativity and innovation at its heart, this is a course for budding entrepreneurs of all ages and backgrounds, who want to start, develop or grow a business and strengthen their skills alongside their degree.

WHY CHOOSE THIS COURSE?

This course embraces the concept of ‘learning by doing’ and provides an inspiring experience in a stimulating environment, whilst giving you the chance to gain real knowledge and practical expertise to support your business start-up or business growth aspirations.

If you choose this course you will benefit from:

• practical experience of setting up and running a business, as well as being able to develop your business management expertise;
• placement and internship opportunities to apply for within the UK and amongst companies in our partners' countries;
• access to business professionals and entrepreneurs, both in the classroom and through
  extracurricular opportunities;
• a focus on real business experiences including master classes, enterprise events and visits to a wide range of businesses organisations;
• teaching staff who combine academic and business management expertise to bring you a grounded learning experience;
• individual support tailored to your specific needs, such as dedicated business mentoring, pre-incubation or incubation.

WHAT WILL I LEARN?

This course, which takes a unique approach to enterprise education, will provide you with both knowledge of small business management and the opportunity to apply that knowledge to your own business venture or to a venture operated through the programme.

Through the three years of the degree, the focus will progressively move from creativity and idea development, feasibility and marketing, to business management and growth strategies. Practical aspects, such as registering your business, protecting your intellectual property and professional advice on how to manage a business – essential for your company’s day-to-day operations are also covered.

Core themes include: creativity and idea development, innovation, business start-up and management (feasibility testing and planning), marketing, finance management, human resource management, business development and growth, business optimisation and personal entrepreneurial development.

HOW WILL THIS COURSE BE TAUGHT?

Your course will be based on a series of lectures, with associated seminars and practical classes. In addition, your personal tutor will review and discuss your progress with you and will be available for personal advice and support along with business mentoring.

If you are interested in part-time study (which is taught during the day) please contact the Part-time Admissions team on +44 (0) 24 7765 4321 or email part-time.uni@coventry.ac.uk for further information, but please note that not all courses have a part-time option.

HOW WILL I BE ASSESSED?

There is a range of assessment methods from written coursework 73%; presentations (individual and group) 17% and some exams 10%. The modules will be evaluated with a range of creative assessment tools.

A compulsory Add+vantage module must also be completed: please see the page on the Add+vantage scheme for more details.

TEACHING CONTACT HOURS

In a typical week you will have 16 contact hours of teaching and this will break down as:

Personal tutorial/small group teaching: you will have regular scheduled and additional discretionary tutorials with your personal tutor and other academics

Medium group teaching: 14 hours of combining lectures, workshops and seminars each week

Large group teaching: 2 hours of lectures each week

Personal study: 20 hours of study and guided learning. In addition you are expected to work on your own business idea.

"