Integrating Social Media into Hotel Sales Marketing & Revenue
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Good level of content for a 1 day course. The size of the group was perfect for the style of the course which encourages delegates to interact and discuss. Both Janel and Ally made everyone feel very relaxed and comfortable, allowing for open and honest discussions without the fear of sounding foolish........I hope!
Would recommend to people with limited knowledge of Social Media, and to those that are looking for new ideas and ways to manage their presence within this ever growing network.
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I thought this was a very comprehensive review of social media and how it affects the hotel industry in particular. I found much of the course useful and practical. I have and will implementing many of the things spoken about. I must admit I had my head in the sand prior to this course and it has given me a very useful guide as what I need to do to drive the business forward in these changing times. I would highly recommend this course to those who are somewhat unsure how social media fits in and also to those who have begun their journey.
← | →
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I thought this was a very comprehensive review of social media and how it affects the hotel industry in particular. I found much of the course useful and practical. I have and will implementing many of the things spoken about. I must admit I had my head in the sand prior to this course and it has given me a very useful guide as what I need to do to drive the business forward in these changing times. I would highly recommend this course to those who are somewhat unsure how social media fits in and also to those who have begun their journey.
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Course
In London
Description
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Type
Workshop
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Location
London
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Class hours
8h
Suitable for: Marketing, Sales and Social Media owners in the Hotel Restaurant and Hospitality trades
Facilities
Location
Start date
Start date
Reviews
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Good level of content for a 1 day course. The size of the group was perfect for the style of the course which encourages delegates to interact and discuss. Both Janel and Ally made everyone feel very relaxed and comfortable, allowing for open and honest discussions without the fear of sounding foolish........I hope!
Would recommend to people with limited knowledge of Social Media, and to those that are looking for new ideas and ways to manage their presence within this ever growing network.
← | →
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I thought this was a very comprehensive review of social media and how it affects the hotel industry in particular. I found much of the course useful and practical. I have and will implementing many of the things spoken about. I must admit I had my head in the sand prior to this course and it has given me a very useful guide as what I need to do to drive the business forward in these changing times. I would highly recommend this course to those who are somewhat unsure how social media fits in and also to those who have begun their journey.
← | →
-
I thought this was a very comprehensive review of social media and how it affects the hotel industry in particular. I found much of the course useful and practical. I have and will implementing many of the things spoken about. I must admit I had my head in the sand prior to this course and it has given me a very useful guide as what I need to do to drive the business forward in these changing times. I would highly recommend this course to those who are somewhat unsure how social media fits in and also to those who have begun their journey.
← | →
Course rating
Recommended
Centre rating
Mark Jennings
Ben Truesdale
Ben Truesdale
Sally Brownsdon
Sally Brownsdon
James Bowie
Course programme
Course review:
How much time do you spend on social media and how can you measure if it is improving sales?
We can show you some fresh ideas on how to improve your use of Facebook and Twitter and offer tips on how to manage your online reputation. We will introduce you to some low cost ways to make social media part of your long term revenue strategy and increase sales
Content Covers:
Social Media and Customer Communications
- Use of social media networks for travel planning, shopping and sharing
- Frequently used channels - including online travel sites, search engines, & social networks
- Creating a social media strategy and putting it into practice
- Reputation management - tracking and managing brand reputation
- Integrating with the marketing team - running rate driven campaigns and complying with marketing guidelines of sites such as Facebook
Tools to manage Social Media campaigns
- Tools to use to manage social media activity and campaigns including rate promotions.
- Options for integrating existing booking technology with social media sites
- Case studies - a look into how other hotels have used social media platforms to develop customer communications
A practical exercise
The key steps to consider when integrating social media activity into a revenue strategy
Integrating Social Media into Hotel Sales Marketing & Revenue