Market Your Business
Course
Online
*Indicative price
Original amount in GBP:
£ 17 £ 199
Description
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Type
Course
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Methodology
Online
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Class hours
40h
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Duration
60 Days
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Start date
Different dates available
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
In this Marketing course, we take the introductory Marketing ideas included in our Start Your Business course and expand and add to them. We help you delve further into both the theory and the practical implementation of marketing techniques, with particular focus on the type of business your online learning has trained you for.
This in-depth knowledge into all aspects of marketing a small, start up business will sharpen your perspective on how to build your brand, grow awareness of your business and attract the right customers. It will boost your confidence and belief in achieving your vision. Nothing gives us more joy than to see our students blossoming; using their new learning and skills to shape their lives in a new direction. By the end of this course, we think you’ll have enough insight, inspiration and specific ideas about how to confidently market your business, you’ll be ready to hit the ground running.
Facilities
Location
Start date
Start date
About this course
On completion of the course you will be able to:
• Understand the needs and wants of your customers.
• Perform market research.
• Use different promotional channels.
• Create a marketing plan.
• Use techniques of low cost marketing.
• Develop the brand.
• Set up your website and create a good content.
• Use online marketing incl. social media as a channel to promote your business.
• Use Public Relations to your advantage.
• Design sales campaigns and manage press advertising.
No requirements.
Fully accredited by ICOES (International Council for Online Educational Standards).
Reviews
Subjects
- Marketing
- Market
- Social Media
- Sales
- Media
- Sales Training
- Advertising
- Market Your Business
- Branding
- Positioning
- Web Marketing
Teachers and trainers (1)
Teaching Staff
Tutor
Course programme
1.1 What is marketing?
1.2 Customers needs and wants
1.3 Marketing research
1.4 Market research: what to look at and where to find it
1.5 Segmentation
1.6 Positioning
1.7 The 4 Ps – Product, Price, Place, Promotion
1.8 Three more Ps – People, Process, Physical environment
1.9 Product development
1.10 Pricing strategy
1.11 Credit and payment terms
1.12 Promotion channels
1.13 How to distribute your products, B2B marketing
1.14 After sales service – handling complaints and returns
Module 2: Your marketing plan
2.1 Why have a marketing plan?
2.2 Essential components for a marketing plan
2.3 Sample marketing plan
Module 3: Low cost marketing techniques
3.1 Business image
3.2 Increase your visibility in your community
3.3 Referrals
3.4 Build a mailing list
3.5 Business networking
Module 4: Developing your brand
4.1 Brand identity
4.2 Differentiate
4.3 Brand name and logo
4.4 Building your brand personality
4.5 How?
4.6 Believe in your brand and your customers will too
Module 5: Your website
5.1 Why do you need a website?
5.2 Setting up a website
5.3 Creating good content
5.4 The copy
5.5 Search engine optimisation, SEO
5.6 Website analytics
5.7 Benefits of blogging
Module 6: Social media and online marketing
6.1 What is online marketing?
6.2 The power of social media
6.3 Rules of engagement
6.4 Prepare a social media marketing plan
6.5 Manage your online presence
6.6 How to be likeable on social media
6.7 A picture is worth a thousand words
6.8 Facebook
6.9 LinkedIn
6.10 Google + Business
6.11 Twitter
6.12 Blog
6.13 YouTube
6.14 Pinterest
6.15 Skype
6.16 Email marketing
Module 7: Public relations & advertising
7.1 Look for PR opportunities
7.2 Brainstorming
7.3 Writing an effective press release
7.4 Radio/Press interview
7.5 Generate newsworthy ideas
7.6 Advertising
Module 8: Sales
8.1 Sales campaigns
8.2 Your sales pitch
8.3 Leads generation
8.4 Pay per click advertising and selling online
Market Your Business
*Indicative price
Original amount in GBP:
£ 17 £ 199