Marketing Management BA Honours

The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing.
In addition to subject knowledge, throughout the course you will develop the transferable skills which are required for a career in marketing. Perhaps more than in any other area of business you will need to be able to work effectively in teams, solve problems, develop critical and creative thinking, and present your ideas persuasively.
Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.
Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.
Subjects of study
The following subjects are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document.
Year 1 (Credit Level 4)
Subjects of study include:
Business Practice for Marketing
Buyer Behaviour
Global Business Environment
Marketing Principles
You will also have the opportunity to take an option module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.
Year 2 (Credit Level 5)
Subjects of study include:
Business Practice for Marketing
Marketing Metrics
Marketing Research
Product and Brand Management
Plus two options from: Distribution and Retail, Ethics and Social Responsibility in Marketing, Marketing B2B, Marketing Services, Sports Marketing or other areas of business, including languages.
Professional experience or Study Abroad year
Between Year 2 and 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions.
Year 3 (Credit Level 6)
Subjects of study include:
Global Strategic Management
Marketing Communications
Marketing Management
Marketing Planning and Strategy
Plus two options from: Destination, Cultural and Heritage Marketing, Dissertation, Interactive and Digital Marketing, Global Marketing Management, New Product Development or other business areas, including languages.
Westminster electives
As part of your course you can take elective modules. Electives are an exciting opportunity to widen your experience at university and to gain skills and knowledge that will help make you more employable. Find out about Westminster electives.
Course team
Darrell Kofkin, Course Leader
Additional costs information
To check what your tuition fees cover and what you may need to pay for separately, see our What tuition fees cover page.
International Foundation course
We work in partnership with Kaplan International College London to provide Foundation courses for international students who do not meet our Bachelor’s degree entry requirements. For more information visit the Kaplan International College website.